When working on SEO campaigns and projects to improve the visibility of websites in search engines, it is essential that every person involved in the project is fully aware of every aspect that affects and impacts how Google perceives your site and then ranks your website in its search engine.
“Why aren’t we on page 1 yet?”
It is the duty of any digital marketer to fully understand each ranking factor prior to getting involved in an SEO project. Why? To manage expectations.
It’s not an overnight process to get onto page 1. It’s more like 18 months and in those 18 months algorithms change.
There are over 200 ranking factors/signals used by Google to determine where it should rank a page based on relevancy to the users search.
After viewing this infographic I highly recommend reading the blog post behind this illustration.