All construction marketers over the past few years would have repeatedly heard the phrase ‘Content is King’.
This post will cover the value of blogs as an effective strategy for developing content, and how to demonstrate the results to your business.
Clear positioning is a massively influential element to an effective web presence and therefore crucial to your business’ success online and off.
As a specifier, the easier it is for me to clarify the relevant applications and performance data of any particular building product the easier it is for me to specify.
This post will focus strongly on key customer perspective; understanding their thought process when searching for a product online will enable you to form a business as rewarding and stress-free as possible, for both prospects and existing customers.
Great teamwork beats power and strength (That’s me in the middle)
This post is a great excuse to tell you a bit more about me; what I do, stuff I love and where the two came together rather unexpectedly at a recent visit to the Velodrome.
Before I begin this post I really ought to introduce myself.
I’m Suzanne Golder, content lead for Pauley Creative. I’m responsible for driving the delivery of successful content strategy for our clients.
My recent visit to ride at the Velodrome brought two of the things that I love together. Construction and Cycling.
This post will consider the importance of strong construction brand positioning, which most construction companies could benefit from.
We will explore the five key ways to create successful business messages around the products and services you provide to your key target audiences.
It’s the general job of marketing to provide prospects with:
- Clarification of their company’s core products
- The applications relevant to each product or product type
- The company’s priority supporting services
Auditing your digital footprint, mainly your website, is an extremely valuable and necessary project for a business’ success.
Assessing a website in detail from all angles and scenarios, including priority products, services and key target audiences, will ensure that it is fully optimised.
Firstly, it is important not to underestimate this task. Planning and executing the content for a new site is a significant commitment. Often once the build has begun, marketers return to their day job until two weeks before the site is live only to realise the enormity of the task ahead of them.
Your marketing agency should be highlighting the importance of your website content upfront. Not only because it’s a large task but also because content is probably the most important aspect to get right.
A bit of a quick confession post this.
Having just learnt an important lesson about posting in Google+ I thought I’d share it with you.
You will all enjoy your weekends that little bit more believe me…
Whilst checking various search terms like “Pauley Creative Marketing” in various different search engines I came across a result that I didn’t expect.
Stuart (left) and Nick (right) – In the Pink
We would like to offer our congratulations to the Celotex marketing team who have recently been awarded The Saint-Gobain Marketing Awards (UK) “Best Marketing Communications Project” with their new user-focused, lead generation website.
Last year, I wrote a post about some books that I thought might transform the way you thought about marketing your building products businesses.
I wrote it because those books, although not directly related to construction marketing, were inspiring (for me) and I felt like sharing the wealth.
To be fair the majority of you would’ve probably already read them, you’re such a cultured lot, so this time I’m going to mix it up a bit.
Good marketers talk about telling stories.
When you write content, when you create video, when you design an infographic, tell a story.
So I’m gonna tell you about my MozCon experience.
Zeph, Suarev, Sarah Bird, Lexie and a few others…. there are “actionable” items in here for you! Just bear with me for the first 500 words please.
Nathalie I stole your words for the title, because I think this qualifies…