Infographic: Results of the national BIM survey 2012

To introduce our latest infographic, we have asked Martin Brown, an improvement advocate and consultant for the built environment at Fairsnape, to give us a bit of an overview on BIM and how he sees it working within the built environment. Many of our readers might already know of Martin, but for those who don’t, he is a co-founder of be2camp, tweets as @fairsnape and blogs at Martin is also a Constructing Excellence Collaborative Working Champion and regular contributor to the Guardian Sustainability Business, Built Environment Hub.

What is BIM?

There are many definitions of BIM, but unfortunately many are wrapped in technical, project management or design terminology. We can understand and describe BIM as “the total and virtual modelling of all aspects of a project prior to construction, during construction and in use.” A BIM would typically model all data relating to, for eg, design scenarios, costings, build ability and clash detection, scheduling and procurement, sustainability impact, life cycle and facilities management factors as well as in use predictions. Championed by the Government, milestones are set for achieving increasingly mature levels of BIM. The first being level 2 by 2016.

We should view BIM, not just as new technology but as a continuation of the collaborative working journey within the built environment sector. A journey started, or first articulated, way back in 1934 by Alfred Bossom and core to most sector improvement programmes since, from Latham, Egan, Building Down Barriers, Constructing Excellence, to the recent Never Waste a Good Crisis report. BIM will be challenging, demanding real collaborative working and sharing of data, knowledge and costings across project parties. The key to collaborative working being effective and open communications, coupled with trust and importantly being comfortable with sharing within a digital environment. Indeed we need the debate on the potential role of communications, and in particular social media, within BIM environments.

Perhaps understandably, the current BIM agenda is driven by technology and design. But the debate will widen, out of necessity, to include other disciplines such as Facilities Management, Quantity Surveyors, SME contractors, product suppliers and manufacturers, Many of whom still remain unclear as to how work and management will be different working within BIM projects or as a supplier of equipment to a BIM project. You may recall a recent Honda advert that played on the expression “everything we do goes into everything we do.”  That ad emphasised how the breadth of Honda’s experience is applied through lean manufacturing to all aspects of their products. This is a great expression we would be wise to adopt to explain how BIM will enable us to bring built environment collective experiences, knowledge, technologies and best practice to every building.

Imagine a built environment industry where the design office, the QS office, the project management team, subcontractors operatives, the manufacturers factory and so on is so lean that everything we do goes into everything we do. We would be able to reclaim the rule of thumb 30% waste in our sector, improve on safety and sustainability and deliver better, lower cost, fit for use facilities whilst achieving healthy profit levels essential for a sustainable industry.

The NBS survey is a key document, illustrated here by Pauley Creative’s infographic, providing an important snapshot of our collaborative working BIM journey and future directions.

A big thank you to Martin for his contribution and please feel free to share or use this infographic on your blogs and websites.


About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s worked with over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

5 Responses to “Infographic: Results of the national BIM survey 2012”

  1. Dave Cornett

    Great Infographic, can’t believe that 35% still don’t use CAD, that a much larger proportion than I would have thought.


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