After a successful event in 2017, DECONSTRUCT returned to Icetank Studios in Covent Garden with a focus on informative and useful topics for marketers in the building product manufacturer space.
We lined up some key speakers from the industry such as Tom Broughton from Assemble Media group and Brian Bowley from Howitts Consulting.
This year we were fortunate to have one of our clients (Neil Whitehead from Impey Wetrooms) speaking about his experiences and knowledge of building a market leading product manufacturer website.
We also looked at the importance of a healthy mind, body and business. The team at GWD performance provided us with fitness tests and demonstrated how improved exercise and nutrition can reduce stress and increase productivity in the workplace.
We discussed the importance of research and how it should form the basis of your marketing strategy and steer the tactical approaches used to reach your audiences. In particular, we explored the theme of ‘right message, right time’ for different specification led personas.
As marketers, it would have been a sin not to collect feedback from our guests. So what did our attendees think of the day? We’ve collated the stats and headline comments below for you.
100% said the content was very or extremely helpful!
4.5 out of 5 stars for Overall Event Experience
‘Great format very useful’
‘Liked the variety of the event’
‘Keep doing the same please’
‘Really enjoyed today and learnt a lot’
‘CPD session very useful, gave us a lot of food for thought’
‘More customer case studies please very helpful’
Each attendee received a copy of our brand new ebook – The Construction Marketer Guide to Customer Research and you can download your free copy here.
To allow you to share in the great content from the day we are busy generating slide shares for each presentation. Make sure you are signed up to our blog to receive this first straight to your inbox.
We are already busy planning our next event for 2019 and of course, we are planning bigger and better things taking on board some of the feedback and comments we received on the day. Thank you to everyone who attended, all the contributors and the feedback.
Please watch out for our early bird invitations to our 2019 event to avoid disappointment as tickets will be limited and allocated on a first come first serve basis.