Ecobuild is over for yet another year and as many of you know we set out to find the best uses of digital marketing before, and during, the show. We had a number of exhibitors enter our #digibuild award and were very impressed with what we saw in the run up to Ecobuild as well as what went on at the show. The winner faced some tough competition from runners up Alumasc and Jewson,who also did a brilliant job.
And the winner is …
We are very happy to announce Flowcrete as the well deserved winners of the #digibuild award and here are just some of the reasons why:
- The team did a great job of generating interest in their stand and their activities weeks before the show. They used social media channels such as Twitter to connect with people who were going to be visiting the show, they built relationships with the media and several industry magazines as well as speaking to other exhibitors.
- Flowcrete created a dedicated Ecobuild landing page where they listed 5 main reasons to visit them at the show, including a video and downloadable podcast with their Marketing manager who explained what visitors could expect to see.
- They launched their new GREEN Floorzone at Ecobuild and therefore produced lots of content to promote this product and drive traffic back to their dedicated microsite. They produced a brilliant infographic which was widely shared on Twitter and Pinterest to inform people of the new floor’s features and benefits.
- Some of the content they produced in the run up to Ecobuild was then re-purposed on their stand. The infographic, for example, was printed out and turned into a huge banner which looked great and gave visitors a quick snapshot of the product.
- One of our favourite parts of their stand was the fact that they clearly had their Twitter handle on it for all to see and were encouraging visitors to follow their updates online. They also tweeted a few preview pictures of the stand before hand and were also tweeting during the show, driving footfall to their stand.
- Finally, Flowcrete also informed us that they have clearly set out some measurable objectives for their activities at the show and will also be measuring how much traffic their online activities have driven to their website and whether these visitors are then converted into leads.
Over the next few weeks we will be releasing a series of videos about the show including Philippa’s (Architect from Studio Klaschka) talk at our tweetup and interviews with various exhibitors as well as the #digibuild winners and runners up.