Award: best use of digital marketing by exhibitors at Ecobuild

This year we’re running a competition to celebrate the best examples of digital marketing at Ecobuild 2012.

Exhibitors will be judged based on their use of digital marketing in the run up to the show, activities and promotion at the show and their overall integration with PR and other forms of marketing.

Award criteria

This award will recognise innovation, integration and digital marketing successes at Ecobuild. The Pauley Creative team are judging entries based on the following criteria:

  • Strength and breadth of digital marketing used in the approach to Ecobuild 2012
  • Integration of digital marketing with offline media (such as advertising, PR etc)
  • Best use of stand space and overall presence and impact at the show
  • Use of digital technologies (such as QR codes, augmented reality etc) on the stand to generate brand awareness or engagement
  • Use of social media at the show, converting online relationships into real contacts and business opportunities
  • Automatic disqualification for displaying female models in skimpy t-shirts to attract attention

Your prize

The winning exhibitor will receive a fantastic in depth website audit worth £5,000, half a day’s tailored digital marketing training along with two free places to one of our massively popular seminars or workshops.

We’ll be announcing the winner at our Ecobuild tweetup on Wednesday 21st March at the Custom House Hotel. It’s opposite the ExCel building and we’ll be offering lunch and a few drinks to those wanting to put their feet up for a while! The event is free but please register your interest below so we know how many to cater for.

If you would like to nominate yourself, or another exhibitor for our award please tweet @PauleyCreative using the hashtag #digibuild.

About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s worked with over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

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