Posts Categorized: SEO
Auditing your digital footprint, mainly your website, is an extremely valuable and necessary project for a business’ success.
Assessing a website in detail from all angles and scenarios, including priority products, services and key target audiences, will ensure that it is fully optimised.
It’s all to easy too upload your images quickly and forget about them. However, as with all things digital, with a little more effort and some pre-determined info we can get our images to work a great deal harder for us.
Having a process for optimising all your web-bound building product images properly will pay dividends, in our search marketing efforts, in the long run.
This then is our easy to follow, step by step guide to ensuring your images are being optimised for search.
In the days leading up to BrightonSEO I was pretty excited.
Not ‘can’t-sleep’ excited you understand, more ‘expecting-a-new-book-to-arrive-from-Amazon’ excited.
I’d not been before you see, but this year would be different.
When working on SEO campaigns and projects to improve the visibility of websites in search engines, it is essential that every person involved in the project is fully aware of every aspect that affects and impacts how Google perceives your site and then ranks your website in its search engine.
“Why aren’t we on page 1 yet?”
It is the duty of any digital marketer to fully understand each ranking factor prior to getting involved in an SEO project. Why? To manage expectations.Read More
Firstly thank you to everyone who joined the webinar today on ‘What good SEO looks like on a website’. I hope it was useful and allowed you to assess your own sites and see if it included the basic elements of good search optimisation.
Below are 3 bits of material, firstly, the video recording and secondly the slides from the webinar – if you would like to download the powerpoint file then please click on the small link below the slideshare presentation below.
Finally, right at the end we have a bonus PDF checklist which you can download and go through your site to do your own assessment. It also includes links to some other useful resources which I’ve mentioned in the webinar. Check it out!Read More
One of the key objectives of any search engine optimisation strategy is to increase the amount of traffic you get from search engines from non-branded keywords/search terms to increase brand awareness. Another objective is to then convert that traffic growth into leads (sample requests, registrations, enquiries, call backs etc) but lets focus on traffic growth for the time being.
Non-branded search phrases are queries which users enter into search engines without using your company name or product names/brands. If you want to know more about non-brand search optimisation then please do check out this MDiTV video.
For many who follow this blog you will be aware that we love working with data, especially Google Analytics data. Using Google Analytics to assess the performance of tactics, channels and content effectiveness over periods of time help marketers do better with their online marketing.
Some marketers will use Google Analytics quite a bit and some won’t so I’ve tried to include questions everybody can ask their agencies, designers or in-house web teams today.Read More
Over the last 12 – 18 months or so Google has introduced a number of major updates/rollouts to its algorithm all of which are to bring better quality results to its users. By doing so it has to down rank, sometimes eliminate, some sites from its index which are deemed as spammy, contain low quality content or just simply sites which contain content available elsewhere (duplicated content). One of the biggest updates caused sites to be penalised because of unnatural link profiles – if you have been caught with an unnatural link profile then your webmaster (who ever looks after your website) should have received a notification from Google regarding this and that action is required.Read More