Posts Categorized: Branding

Why you need to register your company name on Twitter

I was planning to do another social media analysis (similar to the Construction companies and Housebuilders analysis) this time on the UK water companies but then I come across this little wonderful example of why social media and reputation monitoring is so important in protecting your brand online. Companies whose objective it is to communicate to consumers through many channels need to be on top of the social media game and be able to monitor and act upon brand mentions in online conversations and respond to them quickly. Likely places where consumers converse is on forums, blogs, community sites and…….social sites such as Facebook and Twitter. Are you actively monitoring these places?Read More