And so we’re already at that time of year where you begin to re-evaluate your construction marketing tactics once more…
Are you doing too much of one thing or not enough of another? Have you stuck to the same strategy for a while without implementing change, for fear of what this might entail? Do you want to try something new but aren’t sure on where to start?
You may know that your construction business needs a revamp, but this doesn’t necessarily make the process feel any easier.
So where to start?
First of all, scrap those ‘random acts of marketing’ and start being honest about what needs to change. Rather than glossing over the problem, it’s time to unmask the good, the bad and the ugly. This open approach will allow you to determine exactly where the gaps lie in order to set realistic goals and outline a roadmap of how it will be achieved.
At Pauley Creative, our stringent audit process will support you in delivering measurable marketing strategies that allocate your resource to the most deserving areas. The following diagram demonstrates our fundamental belief that marketing should work cohesively and co-ordinate every tactic in the same direction, with your construction website at the heart of your digital marketing strategy…
CLICK IMAGE TO ENLARGE
Not quite there yet?
Take the first steps towards making the right marketing changes by educating your construction business from the inside out: learn, teach, deliver and grow as a powerful team. In order to get your creative juices flowing, we’ve brought together a new mammoth guide that encompasses all of our most popular eBooks to date…
The Essential Guide to Construction Marketing
Our new guide has been designed to inspire you with making confident marketing decisions governed by facts, rather than guesswork.
Fancy a copy of your own? Simply request a free download here, and of course, if you have any questions don’t hesitate to contact us on 01908 671707. Happy Reading!
