The Impact of Virtual Reality on Customer Interaction in Construction Marketing – DECONSTRUCT

Augmented and Virtual Reality – interested in knowing how much of an impact this will have on the construction industry?

Matt Young, Director of Exhibit Interactive, discussed at our recent event the two rising technologies, including how companies such as Apple and Google are heavily investing in Augmented Reality. The way things are moving means that the two technologies will become more mainstream. Matt predicts that in the next year or so construction companies will have to make the shift towards (at least in their marketing thought processes), the concept of augmented realty.

How can your construction business start making valuable use of AR and VR to take your content marketing strategy to the next level?

Watch the full presentation below, or take a look at the presentation slides.



For further support with Augmented and Virtual Reality, view our service page here. Fancy attending our next DECONSTRUCT event? Drop us an email at, or download our mammoth guide to construction marketing for more useful tips and guidance. 


James Necek

About James Necek

Passionate about the power of the written word, James has spent many years honing his skills and talent to deliver creative and technical content for various clients in the construction and automotive industries. Having recently joined the Pauley Creative team this year, it’s James’ role to ensure content is managed for our clients on a daily basis.

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