Building and using Impactful Construction Marketing Personas – DECONSTRUCT

“If you aren’t using personas in your marketing endeavours, you are hampering your marketing.”

Digital Marketing Consultant Mark Kelly gave a thought-provoking presentation at our recent DECONSTRUCT event, covering the importance of persona creation in establishing a valuable, results-driven marketing strategy. Mark emphasises how they’re the bedrock of everything we as Construction Marketers manage, from content through to SEO, PPC and website pages.

Ultimately, if you don’t start with understanding your marketing personas, you’re limiting yourself from the offset.

In his presentation, Mark Kelly covers off exactly what he means by personas, why the effort is required and what effective persona creation entails.

Watch the full presentation below, or view the presentation slideshare. 



Fancy attending our next DECONSTRUCT event? Drop us an email at, or download our mammoth guide to construction marketing for more useful tips and guidance. 


James Necek

About James Necek

Passionate about the power of the written word, James has spent many years honing his skills and talent to deliver creative and technical content for various clients in the construction and automotive industries. Having recently joined the Pauley Creative team this year, it’s James’ role to ensure content is managed for our clients on a daily basis.

Leave a Reply