Building and using Impactful Construction Marketing Personas – DECONSTRUCT

“If you aren’t using personas in your marketing endeavours, you are hampering your marketing.”

Digital Marketing Consultant Mark Kelly gave a thought-provoking presentation at our recent DECONSTRUCT event, covering the importance of persona creation in establishing a valuable, results-driven marketing strategy. Mark emphasises how they’re the bedrock of everything we as Construction Marketers manage, from content through to SEO, PPC and website pages.

Ultimately, if you don’t start with understanding your marketing personas, you’re limiting yourself from the offset.

In his presentation, Mark Kelly covers off exactly what he means by personas, why the effort is required and what effective persona creation entails.

Watch the full presentation below, or view the presentation slideshare. 



Fancy attending our next DECONSTRUCT event? Drop us an email at, or download our mammoth guide to construction marketing for more useful tips and guidance. 


Ebony Hutt

About Ebony Hutt

Ebony Hutt is a content marketer who has worked in the Construction Industry for 5 years with Travis Perkins and Snows Timber. In Oct 2019, she made the leap over to Digital Marketing Agency, Pauley Creative. In her role as Marketing Manager, she creates & shares content for Construction Marketers that aims to teach & inspire their digital marketing. She’s on a mission to make sure every Construction Marketer knows about Pauley Creative. Since graduating, Ebony has immersed herself in the Construction Industry and is passionate about its journey of digitalisation. She delivers results by using tactics such as SEO, Social Media, PR & Events.

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