A Simple Slideshare on Creating a Well-Structured PPC Account


With the amount of work that goes into creating a PPC account, such as keyword research, ad copy, landing pages and more, it can be easy to lose sight of one of the first and most crucial steps: identifying the best structure for your account. 

When being set the task of building your company’s PPC account we know it can feel overwhelming and yes, it can be tricky at times, so this step-by-step guide goes right back to the basics, to help you make the right decisions from the very beginning in order to reduce stress and confusion later down the line.

The slideshare answers the following questions…

Why is the structure of a PPC account so important?

What are the key components to a PPC campaign?

How could you set out your PPC structure?

What other considerations should form part of your PPC strategy?

Take a look…

You can read the full version of this post here, and if you havn’t already, download our brand new PPC eBook for Construction Marketers.

James Necek

About James Necek

Passionate about the power of the written word, James has spent many years honing his skills and talent to deliver creative and technical content for various clients in the construction and automotive industries. Having recently joined the Pauley Creative team this year, it’s James’ role to ensure content is managed for our clients on a daily basis.

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