With the amount of work that goes into creating a PPC account, such as keyword research, ad copy, landing pages and more, it can be easy to lose sight of one of the first and most crucial steps: identifying the best structure for your account.
When being set the task of building your company’s PPC account we know it can feel overwhelming and yes, it can be tricky at times, so this step-by-step guide goes right back to the basics, to help you make the right decisions from the very beginning in order to reduce stress and confusion later down the line.
The slideshare answers the following questions…
Why is the structure of a PPC account so important?
What are the key components to a PPC campaign?
How could you set out your PPC structure?
What other considerations should form part of your PPC strategy?
Take a look…