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The Construction Marketers Guide to PPC – Part 1


This handy guide is for marketers within the construction industry who want to learn how to develop an effective, measurable and profitable PPC strategy.

Ranking highly in search is becoming increasingly more competitive. Our guide helps you define and structure your paid search account to help you achieve your e-commerce goals. A summary of what to expect from the guide is below:

The Construction Marketers Guide to PPC – Part 1 The Construction Marketers Guide to PPC – Part 1 The Construction Marketers Guide to PPC – Part 1

Why should PPC be considered for your Ecommerce website?: Relying on organic search rankings is not feasible anymore. PPC is essential to competing. Our guide explains why.

How can PPC be made as effective as possible?: Simply throwing money at PPC is not the answer. You'll need a clear strategy, a structured account, and to be constantly monitoring and refining. The guide lays out the basics.

How can PPC improve profit margins and contribute to your business goals?: Opening up the PPC channel and making it profitable can effectively contribute to your sales targets. We'll show you how to measure.

"...One of the main aspects of what Pauley Creative have done for us is re-optimised our PPC account, re-energised it and focussed it on the e-commerce brand. We've got growth everywhere within the business..."

Ben Rumbelow - Marketing Manager - Glazing Vision and

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