So, we’re only a few days away until the EU Cookie Law deadline is with us and Pauley Creative have taken the first step in working towards complying with the law. With all the consultations, seminars, papers and posts already written on the subject we thought that by making a small step forward it is better than taking no step at all. In my opinion the majority of marketers, web masters and business owners have adopted a ‘wait and see what others do’ approach. Only yesterday we heard that the ICO will be sending letters to the top 50 website owners but did not state which 50 websites they were but site traffic was one of the criteria.
Whilst we have seen various implementations for comply with the law I still don’t think there is a right or wrong solution. A few examples here from the ICO who placed a banner at the top of the site. Incidentally, here’s what happened to their website stats after they placed the banner on their site. Here’s another example from BT (wait for the pop up). Closer to home in the construction industry you may want to have a look at the banners placed on the Construction News website and the Glenigan website.
So what have Pauley Creative done?
First step for us was a cookie audit. We deleted some technologies off our site which set cookies which we no longer required or deemed as not useful. Let’s call it a spring clean shall we?
Second step was to create something which was eye catching hence the inclusion of a cookie in the corner of the screen and would be visible on every page of the website:
And we have a link in the footer too:
When you rollover the section where the cookie is located the page peels back and you get a snippet of our simple cookie table:
What we have focused on is presenting cookie information as clearly as possible without using jargon or confusing language which is a criteria within the law. We have explained and shown in a simple table which cookies we set, how long they last, 1st party or 3rd party, which technology or application and additional information to support why we set cookies.
We felt it was important to use the logo’s of the technologies we use as this is a quick and easy way of reassuring visitors that we use well known, non-suspicious software or applications on our website which set cookies for our use.
Is this enough?
Well, to be honest, I am not sure, only time will tell but we have taken steps towards educating our visitors on the cookies we use. The bigger issue for us is the education and making visitors aware of which cookies the Pauley Creative websites sets which I think we have clearly done and achieved.
So, if you still have not done anything yet, keep calm but the least you can do is carry out a cookie audit and familiarise yourself with the cookies your website sets.