If you understand the importance of links – and anyone contemplating social media marketing simply must – then you will also appreciate that creating good quality content is the key to the whole exercise. We discussed this in the last edition of My Digital Insider which looked at Social Media Marketing for construction companies. As the social media network becomes more and more part of our daily activity and the lines of communication between business and personal life become less distinct, so the opportunities for your staff to create these links increases. Which means that – as long as those engaged in link creation understand the dangers of inappropriate or poor quality links – you can share out the job.
Here are just a few link creation ideas. You probably wouldn’t want to use them all, but this does provide a useful checklist if only to remind you that the presentation your MD gave to his chartered institute could be posted to his social networking profile or the video demonstrating the installation method of the ‘pour and roll’ roof membrane product for a major project would look great on YouTube for prospects and customers to view.