Simple but extremely effective

You know, it is the simplest things that are sometimes the most effective. I received an email the other day from a friend who’s recently moved job.

I have some inherent interest in what my friend is doing because it’s a move sideways into a slightly different world of work, so I read the email signature with great interest.

I’m sure, like me, you often find it irritating when people don’t have an email link in the body of the email or neglect to put their web site URL there. Not so in this case. My friend’s full name was there in the signature, her job title, email link and the web site link were there too. But that wasn’t all – two more links offered “about us” telling me just what I wanted to know and then how much it would cost in a “price list” link. With a couple of clicks I could access all the information I wanted. I didn’t have to visit the web site or find my way through the navigation. Everything I had wanted to know about my friend’s company was there. It was so simple and so effective.

Do you have a couple of documents that you’d like all your customers to access, quickly, repeatedly and often? If so, you know what to do.

About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s worked with over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

One Response to “Simple but extremely effective”

  1. Pritesh Patel

    A great idea. I have seen some signatures that have overdone it though with the number of links inserted (basically links to every product that company offers and i think it was about 30ish) but some nice and simple ‘About Us’ or ‘View Recent Projects/Case Studies’ is a good way to actively remind regular contacts to keep checking for what’s new.


Leave a Reply