Search is changing fast – and I mean fast.
Google has now started providing real-time search results. So that means that if you post something on a social media platform you could expect to see it appearing almost immediately in a relevant search. Google’s real-time search which provides a stream of data within Google’s normal results page. It’s all suddenly very exciting again.
But SEO bods will of course already be undertaking manipulation strategies. That in itself will probably give rise to a barrage of incomprehensible tweets that serve only to distort things further. It could also prove a nightmare for those in charge reputation management and make 24/7 working the norm for PR departments. As with most innovation it’s very difficult to see whether we should be celebrating real-time search results now or whether in a few months’ time we’ll be wishing it had never happened.
Commentators are already prophesying that search could implode under the weight of the black hat operatives; is this just another straw on that particular camel’s back I wonder?