Web applications
3 Reasons Why You Should NOT Use QR Codes
Over the past few months I have noticed a growth in the use of QR codes in advertising from construction companies, especially by those who advertise in RCI Mag for some reason. I personally think QR codes are great and a very innovative way to deliver specific messages and add value to the user, customer or prospect. I just want to repeat the phrase again ‘and add value to the user, customer or prospect’! One more time ‘and add value to the user, customer or prospect’! Ok, so I’m not [...]
Construction website design versus usability
A website creates a global identity for your construction business. This makes website design a critical factor in your success online. Websites are like a first impression, which as you know, are lasting and difficult to change. Visitors need to be attracted to your website within a few seconds because many people do not have the time or patience to go through all the sites that feature in search results. Give visitors a reason to stay on your site, explore it and hopefully return. You might ask, ‘but how do [...]
5 Construction Marketing Trends for 2011
We have compiled a list of 5 digital marketing trends that we think will affect the construction industry this year. Before adapting any of these strategies, look over your company objectives to determine whether it will work for you and your business. Always have your goals in mind and don’t rush into anything without taking a step back and asking ‘what is my target audience looking for and how will this benefit them?’ 1. Social Media Marketing In 2010 social media exploded onto the marketing scene and several savvy construction [...]
Building loyalty and reducing one night stands
I’ve spent a lot of time over the last couple of weeks re-analysing clients’ web data and measuring the performance of their website(s) against their business objectives and plans set out for 2010 in preparation for 2011. Mining through the data to find the insights which will enable me to answer real business questions such as: “Is my website attracting quality traffic?” “Are visitors, and in particular Architects, engaging with my website?” “How many visitors entered my website via my key product pages?” “Is my website converting traffic into leads?”
5 ways construction companies can use online video
Following on from my previous post on 5 reasons why construction companies should be blogging, we now look at how construction companies can use online video and in particular YouTube as the tool of choice. Online video usage and consumption is on the increase. Fact. Forrester Research recently reported that videos were 50 times more likely to receive an organic first page search ranking than traditional text pages. So, if you want to get some of your content onto the first page of Google very quickly then make sure it’s [...]
Construction industry blogs – Digital marketing for construction
Have you ever felt that you wanted to let it all out and trumpet some great truth to the world at large? Well, start a blog. Anyone can do it – and you don’t need to buy any software to get started. Blogging is a great way to comment about construction industry issues and to have your say. But apart from the cathartic effect it can have, a blog can be an excellent way to get your company’s news out into the wider world and to build your credibility as [...]
Products sales flat – Digital marketing for construction products
I see that the Construction Activity Barometer from Ernst & Young and the Construction Products Association indicates that product sales were broadly flat during the first quarter of 2010 but that product manufacturers are anticipating growth in sales in the second quarter. This is hardly surprising given the economic climate and the forthcoming election. You can read the full press release from the Construction Products Association [Downloads a pdf].
People like to be asked – Digital Marketing
If you’re already a Pauley Creative client you’ll know that we like surveys and tend to use Survey Monkey which is an amazingly easy-to-use online survey service. There’s a free version for just a few questions and answer choices, but even if you want bells and whistles it’s not expensive (Pitch over – don’t mention it Survey Monkey!). A survey is a very good way to generate statistics and these make great PR – as long of course as the results are something you want to shout about!
Green waste. Ecobuild 2010 – Construction Event Marketing
Digital marketer upset by lack of digital marketing at Ecobuild. No surprise there then.
