For the sake of this post I will assume at this late stage that everyone exhibiting has a rock solid set of objectives for this years Ecobuild. It’s no secret that Ecobuild 2012 delivered nearly 60,000 professionals to one place over three days. 24% were from a specifier background (architecture or design) and the majority from senior decision making roles. From my own experience, most building product manufacturers will typically have three key drivers for exhibiting (in no particular order): To show off new and existing product. To meet existing [...]
Ecobuild is over for yet another year and as many of you know we set out to find the best uses of digital marketing before, and during, the show. We had a number of exhibitors enter our #digibuild award and were very impressed with what we saw in the run up to Ecobuild as well as what went on at the show. The winner faced some tough competition from runners up Alumasc and Jewson,who also did a brilliant job. And the winner is …
We have taken the Ecobuild award criteria and expanded on some of the points to give you an insight into how we’ll be evaluating use of integrated digital marketing at the show. Strength and breadth of digital marketing used in the approach to the show How many social/digital channels are being used to promote your presence at the event? Is the messaging consistent and regular? Does your website support your Ecobuild campaign eg. do you have a separate landing page or area that you’re directing specific Ecobuild traffic to?
Finalised your marketing for Ecobuild yet? Have you considered how you’ll maximise your presence at the show, collect qualified business leads, and measure your activities afterwards? We’re aware of just how frantic and fretful the approach to a big show can be, and often planning marketing activities at the show takes a back burner. Below are a few straightforward ways you can make better use of your digital marketing toolkit at Ecobuild. If you would also like to enter our ‘best use of digital marketing award‘ then tweet @PauleyCreative with [...]
This year we’re running a competition to celebrate the best examples of digital marketing at Ecobuild 2012. Exhibitors will be judged based on their use of digital marketing in the run up to the show, activities and promotion at the show and their overall integration with PR and other forms of marketing. Award criteria This award will recognise innovation, integration and digital marketing successes at Ecobuild. The Pauley Creative team are judging entries based on the following criteria:
Last night saw an impressive gathering of senior industry figures congregated at One Birdcage Walk for the invite only CIMCIG chairman’s event at the equally impressive HQ of the Institute of Mechanical Engineers [IMechE]. On the menu, BIM and the barriers to adoption. Chairman Ian Exall, CIMCIG (and Aqualisa) gave a brief but concise introduction to the panel and suggested that the audience participate at will. Speakers: Paul Morrell, Government CCA Mike Sheehan, Director of Sustainability, WSP Alan Crane, President CIOB Chris Gilmour, Design and Marketing Director, BAM Construct UK [...]
Last year we held two very successful digital marketing events in London and Manchester with delegates from all over the construction industry. Due to the popularity of the events, we are running a series of digital marketing seminars and workshops throughout this new year, targeted at business owners and marketers from building product manufacturers. The full day seminars will be held in London and Manchester while the more intensive and hands-on half day workshops will take place at our office in Milton Keynes.
On Tuesday I attended the second Fresh Thinking session hosted by Jobsite in London. The first one featured Scott Stratton and Amanda Hite talking about social media and its impact on businesses. This time round, Tomi Ahonen and Tony Fisher spoke about the topic of the day, which was mobile. It’s the widest reaching technology today with over 5.8 billion active mobile users expected by the end of 2011. How has it changed the way people and businesses communicate? What digital footprints (identities) are we leaving behind and what do [...]
If we had access to the NHS statistics on blood pressure and stress within the construction industry, there would certainly be an Everest-sized spike in the chart for January and February every year, as the industry frantically tries to prepare for the biggest event in the calendar. Unfortunately, what so few realise is that by the time you’re packing turkey curry into your lunchbox ready for your first day back in the New Year – you’ve missed the Ecobuild bus!
Last week we hosted our very first digital marketing workshop for marketers within the construction industry. It was a huge success and we had delegates from all areas of the construction industry such as BAM, Longcross, RIBA, Make Architects, Morgan Sindall, Sika, Rehau and many others. It was great to meet everyone and we’re sure many went home with lots to think about. The workshop was divided into 3 presentations. Nick spoke about the digital landscape and how to go about forming a digital marketing strategy, Ayaan then presented on [...]