Pauley Creative had the opportunity to interview Martin Lambley, Product Manager at Wavin UK. He discussed with us their business objective to extend Wavin’s brand reach and how they’re achieving this through strategic marketing tactics before, during and after the show. It was thoroughly interesting to hear all about their reasons for attending Ecobuild this year, moving away from a product-centric focus to a thought leadership approach, in order to demonstrate the future of drainage to their audience.
Find out more in the short video below…
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