If we had access to the NHS statistics on blood pressure and stress within the construction industry, there would certainly be an Everest-sized spike in the chart for January and February every year, as the industry frantically tries to prepare for the biggest event in the calendar.
Unfortunately, what so few realise is that by the time you’re packing turkey curry into your lunchbox ready for your first day back in the New Year – you’ve missed the Ecobuild bus!Read More
Last week we hosted our very first digital marketing workshop for marketers within the construction industry. It was a huge success and we had delegates from all areas of the construction industry such as BAM, Longcross, RIBA, Make Architects, Morgan Sindall, Sika, Rehau and many others. It was great to meet everyone and we’re sure many went home with lots to think about.
The workshop was divided into 3 presentations. Nick spoke about the digital landscape and how to go about forming a digital marketing strategy, Ayaan then presented on social media marketing and how it can be used to increase brand awareness and generate leads for your construction business. Finally, Pritesh discussed the importance of measuring your marketing activities and how to go about optimising your website to increase conversions.
Delegates asked a number of questions but the majority revolved around how to benchmark current online marketing activities, how to develop a content strategy for different customer types, what the optimal blogging frequency was, how much time to spend on social media, what exactly you should be measuring and how to find the keywords people are using to find your website.
Yesterday was awesome! I attended 2 great marketing events that I would like to share with you. Awesome was also the word of the day thanks to Scott Stratten from UnMarketing. He was one of the speakers at the FreshThinkers event, alongside Amanda Hite from Talent Revolution, hosted by Jobsite. Scott is one of the best speakers I’ve heard in a long time. As he said himself, he speaks in tweets. Punchy and straight to the point in 140 characters which are easily shared by twitter geeks (like me). As you can see from the image below, the fresthinkers twitter stream reached over 41 802 people. This would not have been possible without a great social media platform such as Twitter. It makes people feel part of an event even if they are thousands of miles away. Read More
On the back of the success of our Construction Marketers Guide to Social Media E-Book we are pleased to announce our Digital Marketing Workshop for marketers within the construction industry.
Where? The Building Centre, London.
When? Thursday 23rd June 2011.
What time? 2pm – 5.30pm.
What will I learn? Plenty. We’ll get you started on creating a robust digital marketing strategy and provide you with the knowledge and skill set in order to quickly re-apply to your current marketing plan. Read More
Yesterday I took a trip to Internet World at Earl’s Court in London. It’s a leading digital marketing and social media event with hundreds of companies exhibiting their latest products and software solutions. Thousands of visitors attend the 3 day event to learn about the latest developments in social media strategy, ecommerce, online marketing, content management and analytics, amongst many others.There were some speakers from the big names in the industry such as Google, Facebook, Ogilvy and E-bay but you had to pay to attend most of those.
I chose to go for the cheap route and queue up for the free seminars that were available in the different seminar theatres. The main ones I was interested in was ‘The Future of Social Media‘, ‘Digital & Mobile Marketing‘ and ‘Content Management‘. There were a wide range of topics and sometimes it was difficult to chose which ones to go to. However, the fact that you had to queue for about 20 minutes to get into every seminar meant that the day passed pretty quickly without being able to attend as many sessions as I would have liked. Read More