Are you someone who hates using Google Analytics because the information you require is so hard to find? Are you someone who wants everything you need to know all on one screen? Well, a Google Analytics dashboard might just solve your problems. I’ve spent the last couple of days creating a number of dashboards in Google Analytics for the Pauley Creative website and our clients. By creating a lead generation focused dashboard it allows me and others within the business and our clients to get a quick snapshot view of how the website is performing and where leads are coming from. Users don’t need to go through multiple reports or tabs and nor do they need o keep applying lots of filters every single time to get the info we all need.
So what does this dashboard look like?
Dashboards are accessed and created in the ‘Home’ tab located at the top of the screen in Google Analytics. Dashboards are made up of a number of configured widgets which you can create depending on what you want to know.
The dashboard looks something like this (click to enlarge): (more…)
Following on from our post on “Benchmarking Website Performance” we have collated some fantastic questions to help to start kick the process off. If you have any questions about how you might find some of the answers out feel free to ask…
- What questions are new visitors asking in search engines to get to your site?
- Are you answering those questions sufficiently within the landing page copy and is there a clear next step for them to take?
- How long do visitors stay on your website for?
- From which pages within the site do most people exit from and is this page an important page within the user journey?
- Which sources are your new visitors coming from? (more…)
Following on from our EU Cookie Law Taking the first steps post published a few days back there has been a number of sites now who have started to introduce various ways of informing visitors about cookies and ways in which to get visitors to opt in to have cookies set on their computers.
Econsultancy have just released this useful infographic containing some interesting numbers. One which sticks out in my mind is 93% of marketers survey think the consumer has no idea about what cookies are. (more…)
As a follow on from the popular post ‘5 questions to ask before redesigning your construction company website‘, over the coming weeks and months I’ll be sharing the phases and processes that we take our clients through to deliver their engaging and measurable online experiences.
Looking at benchmarking and auditing to implementation; building the website to driving new traffic and finally, keeping loyal visitors happy and turning them into brand advocates and product referrers.
We’ll explore the challenges facing today’s marketers. Delivering a website that not only qualifies new leads quickly, but builds confidence and credibility encouraging prospects to buy or specify your products over the competition’s.
This post on ‘Benchmarking Website Performance’ is part 1 of our series of posts that highlights how we get the very best results from the web-build projects we undertake. (more…)
So, we’re only a few days away until the EU Cookie Law deadline is with us and Pauley Creative have taken the first step in working towards complying with the law. With all the consultations, seminars, papers and posts already written on the subject we thought that by making a small step forward it is better than taking no step at all. In my opinion the majority of marketers, web masters and business owners have adopted a ‘wait and see what others do’ approach. Only yesterday we heard that the ICO will be sending letters to the top 50 website owners but did not state which 50 websites they were but site traffic was one of the criteria. (more…)
BES 6001 is part of the governments drive to ensure a building product manufacturers’ sustainability claims are proven and that their materials have been resourced responsibly.
The standard describes a framework for the organisational governance, supply chain management and environmental and social aspects that must be addressed in order to ensure the responsible sourcing of construction products.
In reality certification for BES 6001 ensures a manufacturers credibility is safe guarded thus providing the reassurance specifiers, contractors and building owners rely on when meeting the governments requirements for sustainable development. (more…)
We’ve covered BIM in a couple of blog posts over the last few months, no doubt it is still and will be a big talking point for a long time to come. As a digital marketing agency we are still learning about the subject ourselves. So, for this particular post we asked the legendary social networker who many of your will know through Twitter, Derek Mynott, Director of Driver Project Services to give his thoughts on BIM particularly from a Quantity Surveyor point of view.
Derek, it’s over to you.
BIM…..rubbish in…..rubbish out! (more…)
Wondering exactly what the answers are to these questions:
“How many visits have we had to the website from social media sites?”
“How many of those visits turned into enquiries?”
“How many of the total enquiries were influenced or helped by social sources?”
“What value has social media sites generated via the website?”
Look no further than the new ‘Social Report’ in Google Analytics. The report can be found under ‘Traffic Sources’ tab and then clicking on ‘Social’. (more…)