Setting up a website is only part of building an effective digital marketing strategy. Your website needs to perform in the same way as your sales team and that is to create you leads, opportunities and add to your bottom line. A few weeks ago, I wrote about measuring outcomes of your website and in particular the importance of assigning ‘goals’ to your website. So what do you do once traffic is starting to flow through to your site…?Read More
Posts Categorized: Digital Marketing
Creating effective campaign landing pages
For many marketers, targeting the right people involved at each stage of the long and complex, design and build process can be difficult to develop, implement and measure. Using inbound marketing channels is becoming much more prominent within the marketing mix and it goes without saying that well thought out campaigns can work wonders.
Our expert digital marketers have answered the question: ‘How will landing pages bring my audience online?’. Looking at how creating highly targeted landing pages with relevant content and a clear value proposition, will give you more qualified traffic and in turn, increase your campaign conversion rates and overall marketing success.
As marketers begin to realise the massive benefits of integrating offline approaches with online activities you will quickly learn how you too can evaluate your campaign performance. Find out more now, click creating effective landing pages and start to boost your marketing campaigns.
Adding value with white papers
The internet is full of wise words – let’s face it, you’re reading this and I’m taking the trouble to write it. Why do I do it? – I hear you ask. Well it’s simple. It’s cathartic because I get an opportunity to get things off my chest. It’s conversational because people comment on what I’ve written and indeed I sometimes learn something from them in exchange. But probably the most important reason for me writing this blog is that it gives me the opportunity to show that Pauley Creative really does understand how the construction industry can use digital marketing to best effect. It’s part of my showcase, part of the method by which I market my business to construction marketers within builders, surveyors, architects, construction services, building product manufacturers and plant hire businesses.Read More
Digital Marketing A-Z for Construction Marketers
Is digital marketing a new area you are researching or exploring? Sat through a presentation wondering what half of the jargon means? Here are a few terms you will need to know when developing and implementing a digital marketing strategy and measuring campaigns:
Attribution – Understanding which marketing efforts have an impact to your bottom line.
Blog – Become a ‘thought leader’ within your sector by posting thoughts on industry topics or best practices.Read More
What makes an effective website for a construction product manufacturer?
OUTCOMES!! GOALS!! ACTIONS!!
In the mid 90’s many businesses within the construction industry and professional practices set up their websites with the mindset of ‘My website is a shop window to my business’. If you still work with this mindset and attitude to your web presence then you are missing out on a massive opportunity to enhance your brand and gain more leads. You will also be totally unaware of where your prospects are and what they are looking for. What if I told you “Yes, your website is a window BUT… nobody is coming into your shop to have a look around!” or “You are getting visitors but they are not doing anything, they are going elsewhere”.Read More
Construction industry blogs – Digital marketing for construction
Have you ever felt that you wanted to let it all out and trumpet some great truth to the world at large? Well, start a blog. Anyone can do it – and you don’t need to buy any software to get started. Blogging is a great way to comment about construction industry issues and to have your say. But apart from the cathartic effect it can have, a blog can be an excellent way to get your company’s news out into the wider world and to build your credibility as a trusted commentator on your speciality – building products, construction industry legislation – whatever.Read More
Products sales flat – Digital marketing for construction products
I see that the Construction Activity Barometer from Ernst & Young and the Construction Products Association indicates that product sales were broadly flat during the first quarter of 2010 but that product manufacturers are anticipating growth in sales in the second quarter. This is hardly surprising given the economic climate and the forthcoming election. You can read the full press release from the Construction Products Association [Downloads a pdf].Read More
[PPC] Pay Per Click fraud warning – Construction Marketing
If you’re in online construction product sales (or any product sales for that matter) you may very well be using pay-per-click advertising. At first glance it’s a simple concept. You only pay when people click on your link. The trouble with the system is that fraudulent clicks can seriously dent your pocket and bring about no additional sales.Read More
People like to be asked – Digital Marketing
If you’re already a Pauley Creative client you’ll know that we like surveys and tend to use Survey Monkey which is an amazingly easy-to-use online survey service. There’s a free version for just a few questions and answer choices, but even if you want bells and whistles it’s not expensive (Pitch over – don’t mention it Survey Monkey!). A survey is a very good way to generate statistics and these make great PR – as long of course as the results are something you want to shout about! Read More
Damned if they publish – Digital marketing strategy
The internet has provided a platform where anyone can comment, without any editorial control at all. It’s been a rapid revolution which has taken control from the hands of those who make a business out of publishing. Some commentators have even complained and questioned whether such important things as expressing opinions should be left in the hands of the masses!Read More