How Simple Strategy Brings Construction Projects and Track Cycling Together

construction-cycling

Great teamwork beats power and strength (That’s me in the middle)

This post is a great excuse to tell you a bit more about me; what I do, stuff I love and where the two came together rather unexpectedly at a recent visit to the Velodrome.

Before I begin this post I really ought to introduce myself.

I’m Suzanne Golder, content lead for Pauley Creative. I’m responsible for driving the delivery of successful content strategy for our clients.

My recent visit to ride at the Velodrome brought two of the things that I love together. Construction and Cycling.

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5 Ever-So Simple Tips to Shape a Strong Construction Brand

This post will consider the importance of strong construction brand positioning, which most construction companies could benefit from.

We will explore the five key ways to create successful business messages around the products and services you provide to your key target audiences.

It’s the general job of marketing to provide prospects with:

  • Clarification of their company’s core products
  • The applications relevant to each product or product type
  • The company’s priority supporting services

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6 Key Content Strategies for Construction Marketers for 2015

Recently I’ve attended two marketing events: the Content Marketing Show in Brighton and Digital Marketing Show at the London Excel.

Whilst listening to all these industry experts it became evident that over the past year there has been a sudden resurgence in real creativity.

Here’s a quick debrief of what I learnt from both exhibitions…

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5 Sure-Fire Ways to Create Killer Construction Case Studies Every Time

Being a new member of the Pauley team as content executive, I’ve been introduced to a whole new world of construction marketing. And one thing I have learnt a lot about is case studies.

Although time consuming, when you get them right, case studies play a vital role in generating leads through media coverage.

However, getting them wrong could result in wasted hours with no return…

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13 Scary Reasons Why Your Competition’s Marketing is More Effective

Building product manufacturers and specialist construction companies know that marketing is an essential evil (ie. cost in time, money, resource).

We know we need to reach new and existing clients, foster relationships and generate good quality leads.

Typically, although hard to admit, procrastination is the real devil when it comes to holding things up in our marketing plans.

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Planning the content stage for your product manufacturer website launch

Firstly, it is important not to underestimate this task. Planning and executing the content for a new site is a significant commitment. Often once the build has begun, marketers return to their day job until two weeks before the site is live only to realise the enormity of the task ahead of them.

Your marketing agency should be highlighting the importance of your website content upfront. Not only because it’s a large task but also because content is probably the most important aspect to get right.Read More

How NOT to write a Google+ Post For Search Engines

A bit of a quick confession post this.

Having just learnt an important lesson about posting in Google+ I thought I’d share it with you.

You will all enjoy your weekends that little bit more believe me…

Whilst checking various search terms like “Pauley Creative Marketing” in various different search engines I came across a result that I didn’t expect.

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Pauley Creative Help Celotex to Deliver an Award Winning Building Products Website

Award Winning Building Materials Website

Stuart (left) and Nick (right) – In the Pink

We would like to offer our congratulations to the Celotex marketing team who have recently been awarded The Saint-Gobain Marketing Awards (UK) “Best Marketing Communications Project” with their new user-focused, lead generation website.

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7 More Books To Inspire Change in Your Construction Marketing Thinking

Last year, I wrote a post about some books that I thought might transform the way you thought about marketing your building products businesses.

I wrote it because those books, although not directly related to construction marketing, were inspiring (for me) and I felt like sharing the wealth.

To be fair the majority of you would’ve probably already read them, you’re such a cultured lot, so this time I’m going to mix it up a bit.

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