Building product manufacturers and specialist construction companies know that marketing is an essential evil (ie. cost in time, money, resource).
We know we need to reach new and existing clients, foster relationships and generate good quality leads.
Typically, although hard to admit, procrastination is the real devil when it comes to holding things up in our marketing plans.
A bit of a quick confession post this.
Having just learnt an important lesson about posting in Google+ I thought I’d share it with you.
You will all enjoy your weekends that little bit more believe me…
Whilst checking various search terms like “Pauley Creative Marketing” in various different search engines I came across a result that I didn’t expect.
Stuart (left) and Nick (right) – In the Pink
We would like to offer our congratulations to the Celotex marketing team who have recently been awarded The Saint-Gobain Marketing Awards (UK) “Best Marketing Communications Project” with their new user-focused, lead generation website.
Last year, I wrote a post about some books that I thought might transform the way you thought about marketing your building products businesses.
I wrote it because those books, although not directly related to construction marketing, were inspiring (for me) and I felt like sharing the wealth.
To be fair the majority of you would’ve probably already read them, you’re such a cultured lot, so this time I’m going to mix it up a bit.
Good marketers talk about telling stories.
When you write content, when you create video, when you design an infographic, tell a story.
So I’m gonna tell you about my MozCon experience.
Zeph, Suarev, Sarah Bird, Lexie and a few others…. there are “actionable” items in here for you! Just bear with me for the first 500 words please.
Nathalie I stole your words for the title, because I think this qualifies…
Ok, I admit it, I put difficult things off. Not always, just sometimes.
Because sometimes certain things are just so far out of my comfort zone I can’t bring myself to face them immediately.
I know they’ll ultimately be good for me, I’m just a bit daunted by them at the time, so I’ll procrastinate.
And yet, when I finally pluck up the courage, I’m usually so enlightened, I wonder why I ever waited so long.
What I learnt recently from a top émigré London copywriter is advice that will not just transform the way you write.
But also the way you work.
And your readers will love you for it.
This post outlines one of the key areas we should consider when planning a new website.
As well providing great practical advice at the early stages of your web build project this post also identifies areas of opportunity for ‘Search’ even before your website is built.
A sitemap is visual representation of the structure of your website. It shows all of your website pages and the hierarchy of these pages.
Its important to understand this structure up front in order to get a birds eye view of your site and to make sure that all the topics you want to cover are included.
Building a sitemap should be pretty simple process yet there are plenty of pitfalls to avoid.
Getting your sitemap right, before you start the build, is vital to the success of your new product manufacturer website.
It’s all to easy too upload your images quickly and forget about them. However, as with all things digital, with a little more effort and some pre-determined info we can get our images to work a great deal harder for us.
Having a process for optimising all your web-bound building product images properly will pay dividends, in our search marketing efforts, in the long run.
This then is our easy to follow, step by step guide to ensuring your images are being optimised for search.
First question. What is BuzzSumo?
Well, BuzzSumo is a clever tool that can be used for a number of really interesting research applications that endeavour to give your content marketing strategy a helping hand.
This is what BuzzSumo say about their product:
BuzzSumo provides insights into the most popular content online and the influencers sharing it.
The Pauley Creative philosophy on digital marketing strategy is, put simply, that your website should be at the heart of every tactical marketing channel you employ.
We’ve recently been privileged enough to build a number of complex websites for building product manufacturers that have handed control back to the client’s in-house marketing teams.