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Recently launched #socialspec invites crowdsourced specification recommendations through social channels (mainly Twitter at the moment).
The guys over at Specifiedby product directory have come up with this fantastic idea where Architects and Specifiers can tweet the @socialspec Twitter account with a specific product requirement and @socialspec will in turn ask their followers for any recommendations. (more…)
Yesterday I was kindly invited to speak at the CIMCIG Digital Marketing Seminar at the Building Centre in London. It was a well attended seminar with a good mix of construction companies and people at all levels within their own respective businesses.
I decided to talk about Google Analytics for one reason. I have noticed a massive rise in marketers interested in this area over the last 4-6 months so felt it was necessary to focus on something which is new for many marketers within the construction industry. (more…)
I recently was involved in a LinkedIn discussion about the value of a website and how much budget should be allocated to a redesign. I asked what the objective of the website was and to which I got the reply ‘no objectives, it’s just a shop window to our business’. My answer was ‘then spend £0′.
A website for any building product manufacturer should never be considered as a shop window. This is the old 1990′s way of thinking about websites, the web has moved on since then and so should you if you still use this phrase. (more…)
So Ecobuild 2013 draws to a close and many manufacturers and other exhibitors are in the follow up or nurturing process. If you didn’t make the show or followed it on Twitter (like I did) then this may be of interest to you….
For the sake of this post I will assume at this late stage that everyone exhibiting has a rock solid set of objectives for this years Ecobuild.
It’s no secret that Ecobuild 2012 delivered nearly 60,000 professionals to one place over three days. 24% were from a specifier background (architecture or design) and the majority from senior decision making roles.
From my own experience, most building product manufacturers will typically have three key drivers for exhibiting (in no particular order):
The months leading up to any large exhibition are generally more about project management than marketing. (more…)
We kindly asked Stephen Hamil, Director of Design and Innovation at NBS/RIBA Insight to answer some questions which we had regarding BIM and getting started.
We’ve had lots of conversations with clients and prospects over the past 12 months and many are in the ‘wait and see’ boat and then there are some who are doing the hard work now to maybe reap the rewards later on when everyone will be playing catchup. Following on from our infographic on BIM Survey 2012 I thought it’d be good to get a quick low down on what manufacturers need to know about BIM and where to get started.
Einstein is often credited to have said that the definition of insanity is doing the same thing and expecting different results.
If I thought about it too hard I’m fairly sure this is something I can be guilty of and in more aspects of my life than I care to mention. (more…)
So the Green Deal has launched with the below two print adverts. What do you think? Does it encourage take up? Does it make you want to find out more?
Many product manufacturers who will be involved in the Green Deal scheme will probably be ramping up their marketing activity to gain some attraction from all the talk about Green Deal.
One of the things which has interested me over the last 12 months is whether or not the interest levels in the Green Deal is growing (are people googling ‘green deal’) as awareness increases (or not as we found out recently) or if it’s flatlined throughout the last 12 months. (more…)
If you are a product manufacturer then you’ll be targeting Architects and Contractors in the main and be marketing to them through a variety of campaigns and channels.
What I like to do for clients is to show them which specific Architects and Contractors they have increased awareness, engagement or even goals (registrations, downloads, sign ups, enquiries etc) by using Google Analytics: (more…)
