Most construction marketers are aware that a strong social presence is crucial to business’ success. At no other time have marketers been able to gain access to their customers as they do now via the web.
But the question is, how do you know that your online presence is contributing towards your overall business goals?
Despite social media opening up a variety of exciting opportunities, it can also haunt your business if not used correctly.
Therefore the world of social should be handled once you are clear with what exactly you want to achieve.
This post will cover the top 7 considerations when analysing your social profiles, in order for your construction business to benefit from an effective social strategy.
All construction marketers over the past few years would have repeatedly heard the phrase ‘Content is King’.
This post will cover the value of blogs as an effective strategy for developing content, and how to demonstrate the results to your business.
In this post, we’ll cover how building product manufacturers can measure the results of marketing media (on and offline) and PR activity with UTM tags.
A function that will help you to do more with the trade publication titles and websites that work best for your product.
At Pauley Creative, we’re responsible for showing results to our clients (proving our worth) and as such we are big on measuring marketing campaigns we’re involved in and even those we’re not.
In our view every strategic marketing campaign carried out (by our clients) should be analysed, scrutinised, reviewed, and improved…
Clear positioning is a massively influential element to an effective web presence and therefore crucial to your business’ success online and off.
As a specifier, the easier it is for me to clarify the relevant applications and performance data of any particular building product the easier it is for me to specify.
This post will focus strongly on key customer perspective; understanding their thought process when searching for a product online will enable you to form a business as rewarding and stress-free as possible, for both prospects and existing customers.
Great teamwork beats power and strength (That’s me in the middle)
This post is a great excuse to tell you a bit more about me; what I do, stuff I love and where the two came together rather unexpectedly at a recent visit to the Velodrome.
Before I begin this post I really ought to introduce myself.
I’m Suzanne Golder, content lead for Pauley Creative. I’m responsible for driving the delivery of successful content strategy for our clients.
My recent visit to ride at the Velodrome brought two of the things that I love together. Construction and Cycling.
This post will consider the importance of strong construction brand positioning, which most construction companies could benefit from.
We will explore the five key ways to create successful business messages around the products and services you provide to your key target audiences.
It’s the general job of marketing to provide prospects with:
- Clarification of their company’s core products
- The applications relevant to each product or product type
- The company’s priority supporting services
Auditing your digital footprint, mainly your website, is an extremely valuable and necessary project for a business’ success.
Assessing a website in detail from all angles and scenarios, including priority products, services and key target audiences, will ensure that it is fully optimised.
Recently I’ve attended two marketing events: the Content Marketing Show in Brighton and Digital Marketing Show at the London Excel.
Whilst listening to all these industry experts it became evident that over the past year there has been a sudden resurgence in real creativity.
Here’s a quick debrief of what I learnt from both exhibitions…
Being a new member of the Pauley team as content executive, I’ve been introduced to a whole new world of construction marketing. And one thing I have learnt a lot about is case studies.
Although time consuming, when you get them right, case studies play a vital role in generating leads through media coverage.
However, getting them wrong could result in wasted hours with no return…
Building product manufacturers and specialist construction companies know that marketing is an essential evil (ie. cost in time, money, resource).
We know we need to reach new and existing clients, foster relationships and generate good quality leads.
Typically, although hard to admit, procrastination is the real devil when it comes to holding things up in our marketing plans.