Facebook marketing is typically a subject that is ‘ummed’ and ‘ahhed’ about; we all know how successful the social platform has been, but the big question is, how can you best use the platform to market your construction products effectively?
Our recent social media post suggests that there is a slight decline in the amount of construction marketers opting to use Facebook as part of their social strategy; some large company’s have even chosen to remove their official Facebook pages, leaving Wikipedia to supply limited information to their online audience.
Does this trend simply reflect a lack of knowledge throughout the construction industry with regards to the social media platform?
Content creation should always be particularly high on your list of priorities. As discussed in our previous post ‘How to measure the value of blog content’, it really is one of the most effective ways for construction marketers to demonstrate their expertise, sell their services and appear high in search.
However, as much as content is crucial to any business, you should always have a justifiable reason for writing a particular post or case study in the first place. Not only will this enable you to write more effectively, it will enable you to avoid wasting precious working hours on a blog post that serves no real purpose.
LinkedIn is known as a valuable networking tool to most businesses; it serves as a platform for building successful relationships online which in turn can lead to exciting business opportunities. Ultimately, the more you communicate with your network, the more they’ll communicate with you.
However many have jumped onto the social media bandwagon without fully understanding how LinkedIn can also directly benefit marketing objectives and brand culture.
We are very excited to announce the appointment of Michael Anderson as new managing director. Nick Pauley, founder of Pauley Creative and current managing director, will become CEO.
Michael has a combined total of nearly 15 years in digital marketing and digital thought leadership, both client and agency side. Most recently he was the Head of Digital and Content Marketing at Blurgroup. Michael is a born problem-solver, holds an MA in Social Anthropology and is a Doctor of Philosophy (Ph.d) Social Sciences
For the past few years, we’ve carried out an analysis of how the top main contractors in the UK are using social media to connect with their target audience.
This post will recap on our research from 2014, using the same construction companies reviewed in our previous post in order to analyse their progression (or digression) from the world of social today.
London Build 2015 is the leading construction exhibition to focus exclusively on London and the South of England.
This two day exhibition, conference, workshop and networking event will take place at the O2 Arena on the 18th and 19th June. The exhibition will be showcasing the latest projects, developments, investment and opportunities in and around the Capital.
We are always flogging the virtues of building credibility online to construction markers and the product manufacturers they work for. We discussed 5 reasons why construction companies should be blogging a while back now and that advice is still 100% relevant and appropriate today.
To give a brief overview, those 5 massively important reasons included…
To Show your Technical Expertise
To Prove Industry Leadership
To Voice Opinions on Recent or Upcoming Legislations and Regulations Changes
To Provide Answers to Common Questions
To Support the Reach and Measurement of your Marketing Campaigns
Digital marketing constantly moves on but these points are just as crucial now to achieving your business goals as they ever were.
This post aims to provide you with even more ammunition to take to the purse holders as to why your construction business should be blogging.
Proving your technical expertise and industry knowledge by being helpful and relevant is massively important, now more than ever.