For all dedicated marketers, both in the construction industry and elsewhere, finding new ways of interacting and engaging with potential leads has always been a top priority.
And within this fast-moving digital world it becomes all the more important to find out which marketing strategies are most popular, and out of these, which will best ensure your brand gets heard.
This post will discuss the importance of QR codes and hashtags to the construction industry, and how they can be applied to your business in order to achieve the best results.
This guide is designed to help you maximise the potential and efficiency of your marketing function by structuring your resources to your specific needs.
More specifically it can help the person responsible for the marketing function of a business, decide on the best way to choose the marketing team.
This post will cover the information typically included within a website activity report, which really depends on the level of activity and the type of digital marketing your company is doing. Below is a list of the measurements a standard monthly report could cover…
Organizing a spreadsheet full of data can feel like an intimidating task to anyone.
However, creating visual data that actually means something to your customers is easier to create in Excel than you may think.
This post will show you 5 easy steps to converting your data into digestible chunks to present in your monthly activity website report.
The suggested headline for this blog post is hilarious but totally unprintable, suggested by the very entertaining group technical editor of Building, Thomas Lane.
I’d love to use his brilliant witty headline, as the spirit in which it was delivered was reflected throughout the evening. The Building Awards 2015 was a very glamourous affair; however surpassing the glamour was a more down to earth feeling.
The broad and varied requirements of a construction product manufacturer can be challenging.
This post will help you create a team to deliver on the wide range of marketing support required, from BBA’s certificates to content marketing campaigns.
Ok, insane might be pushing it, but in this short post we’ll run through six certainly high-impact exercises that you can take (on your own, or in a small group), that will help you form a solid foundation of an actionable and measurable marketing strategy.
And, because getting to a cohesive and actionable marketing strategy (one that the business will buy into and support you in) takes both time and patience, these sessions will add serious fuel to your existing marketing plan or, it’ll give you the super-sharp tools to get you started on one right now.
The ever-evolving world of mobile technology means that the internet can be accessed at any given time or place, and as smartphones are being used with a strong intent to search, interact, or shop, it becomes all the more important for your website to deliver a great user experience on all mobile devices.
This post will discuss what to consider when converting your site to mobile, from choosing the appropriate design and build technique, to avoiding common SEO pitfalls.
Most construction marketers are aware that a strong social presence is crucial to business’ success. At no other time have marketers been able to gain access to their customers as they do now via the web.
But the question is, how do you know that your online presence is contributing towards your overall business goals?
Despite social media opening up a variety of exciting opportunities, it can also haunt your business if not used correctly.
Therefore the world of social should be handled once you are clear with what exactly you want to achieve.
This post will cover the top 7 considerations when analysing your social profiles, in order for your construction business to benefit from an effective social strategy.
All construction marketers over the past few years would have repeatedly heard the phrase ‘Content is King’.
This post will cover the value of blogs as an effective strategy for developing content, and how to demonstrate the results to your business.