Creating Graphs in Excel to Support Your Findings in Google Analytics

Organizing a spreadsheet full of data can feel like an intimidating task to anyone.

However, creating visual data that actually means something to your customers is easier to create in Excel than you may think.

This post will show you 5 easy steps to converting your data into digestible chunks to present in your monthly activity website report.

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Building Awards 2015 Overview

The suggested headline for this blog post is hilarious but totally unprintable, suggested by the very entertaining group technical editor of Building, Thomas Lane.

I’d love to use his brilliant witty headline, as the spirit in which it was delivered was reflected throughout the evening. The Building Awards 2015 was a very glamourous affair; however surpassing the glamour was a more down to earth feeling.

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Six Insanely Quick Steps to an Actionable Marketing Strategy

Ok, insane might be pushing it, but in this short post we’ll run through six certainly high-impact exercises that you can take (on your own, or in a small group), that will help you form a solid foundation of an actionable and measurable marketing strategy.

And, because getting to a cohesive and actionable marketing strategy (one that the business will buy into and support you in) takes both time and patience, these sessions will add serious fuel to your existing marketing plan or, it’ll give you the super-sharp tools to get you started on one right now.

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What to Consider When Converting Your Website to Mobile

The ever-evolving world of mobile technology means that the internet can be accessed at any given time or place, and as smartphones are being used with a strong intent to search, interact, or shop, it becomes all the more important for your website to deliver a great user experience on all mobile devices.

This post will discuss what to consider when converting your site to mobile, from choosing the appropriate design and build technique, to avoiding common SEO pitfalls.

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7 Easy Ways to Improve Your Social Media Profile

Most construction marketers are aware that a strong social presence is crucial to business’ success. At no other time have marketers been able to gain access to their customers as they do now via the web.

But the question is, how do you know that your online presence is contributing towards your overall business goals?

Despite social media opening up a variety of exciting opportunities, it can also haunt your business if not used correctly.

Therefore the world of social should be handled once you are clear with what exactly you want to achieve.

This post will cover the top 7 considerations when analysing your social profiles, in order for your construction business to benefit from an effective social strategy.


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How to use UTM Tags to Measure Construction Marketing and PR Activity

In this post, we’ll cover how building product manufacturers can measure the results of marketing media (on and offline) and PR activity with UTM tags.

A function that will help you to do more with the trade publication titles and websites that work best for your product.

At Pauley Creative, we’re responsible for showing results to our clients (proving our worth) and as such we are big on measuring marketing campaigns we’re involved in and even those we’re not.

In our view every strategic marketing campaign carried out (by our clients) should be analysed, scrutinised, reviewed, and improved…

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What Does Positioning Mean to a Specification Audience?

Clear positioning is a massively influential element to an effective web presence and therefore crucial to your business’ success online and off.

Quite simply;

As a specifier, the easier it is for me to clarify the relevant applications and performance data of any particular building product the easier it is for me to specify.

This post will focus strongly on key customer perspective; understanding their thought process when searching for a product online will enable you to form a business as rewarding and stress-free as possible, for both prospects and existing customers.

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