What is Profile Advertising and are there any Benefits?

What is profile advertising
When faced today with yet another suggestion for one of our clients to ‘support’ an editorial piece and their loyal specifiers with profile advertising, it got me thinking…who really thinks that this is a good idea?

Does either the Specifier or the Building Product Manufacturer actually know what they are agreeing to here?

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5 Huge Lessons I’ve Learnt about Content Marketing in Construction

Content marketing in construction

Starting a new construction marketing role is always daunting, particularly when you’ve had no previous experience in the area and therefore have limited knowledge on what it’s all about. In fact, most fresh-faced marketers, whether in the construction industry or not, don’t have a clue what they’re actually getting themselves into…

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Why we’re saying ‘No’ to any more new clients.

Runners and triathletes use the term ‘Tempo training’ or ‘Threshold’ to describe a ‘comfortably hard’ training effort.

Right now, Pauley Creative is at threshold. We’re in the zone. Working ‘comfortably hard’, and we’re loving it.

To take on another new client, whatever the opportunity, would tip the balance.

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Your First Steps into the World of Construction Marketing

So a year has passed since I’ve finished University and started my first job as a content marketer in the construction industry. I stepped into the office on my first day with a very brief ‘textbook’ overview of how marketing actually worked, and absolutely no clue about the construction industry whatsoever. I felt that I had a lot to learn. Fast.

And as a result of this fast learning the journey has been both challenging and rewarding; I’ve had to rethink the way I do things, be flexible with managing tasks, work successfully with clients and collaborate with colleagues in bringing new ideas to the table.

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What to Include for the Most Effective Email Confirmation

Our recent post discussed the importance of setting up a ‘Thank You’ page to both encourage further engagement from leads and measure goal completions in Analytics.

An Email Confirmation is the next important step in the process; once your lead has submitted their details and is taken to the ‘Thank You’ page, an email should follow shortly explaining the next steps.

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Key Content Marketing Takeaways from Brighton SEO 2015

Last Friday I had the pleasure of attending the Brighton SEO event, full of avid marketers eager to share and present their thoughts on how to best achieve success.

Despite the rain destroying the possibility of chips by the seaside, the day was full to the brim with fascinating insights and key takeaways on how best to market your products and services.

So after sifting through my notes and various scribbles, I’ve provided an overview on a few of the talks I listened to in the hope that for those of you who weren’t able to attend, the tips may prove useful for your own marketing strategies.

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Why Effective ‘Thank You’ pages are Crucial to your Construction Business

So let’s kick off with the basics.

A ‘Thank You’ page is a web page where subscribers are redirected immediately after they submit their information. It typically thanks the subscriber for signing up to a newsletter or downloading a piece of content, whilst providing instructions on what to do next.

But why should you own a ‘Thank You’ page?

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