I see that the Construction Activity Barometer from Ernst & Young and the Construction Products Association indicates that product sales were broadly flat during the first quarter of 2010 but that product manufacturers are anticipating growth in sales in the second quarter. This is hardly surprising given the economic climate and the forthcoming election. You can read the full press release from the Construction Products Association [Downloads a pdf].Read More
[PPC] Pay Per Click fraud warning – Construction Marketing
If you’re in online construction product sales (or any product sales for that matter) you may very well be using pay-per-click advertising. At first glance it’s a simple concept. You only pay when people click on your link. The trouble with the system is that fraudulent clicks can seriously dent your pocket and bring about no additional sales.Read More
People like to be asked – Digital Marketing
If you’re already a Pauley Creative client you’ll know that we like surveys and tend to use Survey Monkey which is an amazingly easy-to-use online survey service. There’s a free version for just a few questions and answer choices, but even if you want bells and whistles it’s not expensive (Pitch over – don’t mention it Survey Monkey!). A survey is a very good way to generate statistics and these make great PR – as long of course as the results are something you want to shout about! Read More
Damned if they publish – Digital marketing strategy
The internet has provided a platform where anyone can comment, without any editorial control at all. It’s been a rapid revolution which has taken control from the hands of those who make a business out of publishing. Some commentators have even complained and questioned whether such important things as expressing opinions should be left in the hands of the masses!Read More
Header information – Construction Search Marketing
You’d be amazed at the fickle way web site visitors flick from one site to another in order to find what they want as quickly as possible. If you spend a lot of time looking at stats as I do, you’ll know that you have to grab the attention of your visitors very quickly.Read More
Green waste. Ecobuild 2010 – Construction Event Marketing
Digital marketer upset by lack of digital marketing at Ecobuild – no surprise there then! Yes, it was green, seriously green in fact, but from where I was standing it was more ‘green behind the ears’.
Sure, there was some fantastic energy saving, efficiency driven, eco-friendly, sustainable products and services on show – and some great ‘looking’ stands too. In that respect and from an eco-building product and discussion perspective the event no doubt delivered – other more knowledgeable people than me can debate that.
So, my problem is?Read More
Home pages for Construction websites – Online Construction Marketing
“At Pauley Creative we have been designing and building websites and home pages for construction industry websites for over ten years and the trends for best practice in terms of design, build and strategy have changed sporadically over time. However, the basics remain the same. Within this piece I will give you a better understanding of what you should be expecting of your home page as well as the customer experience your users should expect too”.
Click here to read the full Article
By Nick Pauley – Principal – Pauley Creative
Straight to the point – Construction copywriting
There’s no point in putting together a wonderfully integrated marketing campaign if the words don’t ring bells for the readers. Writing good ad copy isn’t easy. The more I read other people’s marketing literature the more I realise that writing is a talent that not everyone has. There’s the architects firm which promises to “assist” its clients when I’m sure what the clients need is someone to carry out the job – not assist them. There’s the quantity surveyors practice that offers me the “best possible solution”. It’s so easy to fluff around the subject and not say exactly what you mean.Read More
Seven – Digital Marketing
Internet guru Seth Godin, says: “If you have more than seven items in a pull down list, you have failed.” I don’t think he’s wrong particularly when he applies this to drop down lists; it’s worth reading [read Seth’s blog here].
There is undeniably something about seven… Read More
Speed could damage your profits – Construction Marketing
Speed, or lack of it, is going to become an issue again. How fast your page loads is already a factor in Google AdWords quality score but speed’s going to be added to the organic ranking algorithm. Now’s the time to check your loading speed.
Let’s say you’re selling construction sealants for instance. It might seem a good idea to show your visitors immediately the amazing range of epoxy sealants you sell but listing everything – from fixing sanitary ware to anti-vandal sealants -on the home page isn’t terribly clever and now it’s going to annoy Google too [Remember, relevant content is king].Read More
