Is digital marketing a new area you are researching or exploring? Sat through a presentation wondering what half of the jargon means? Here are a few terms you will need to know when developing and implementing a digital marketing strategy and measuring campaigns:
Attribution – Understanding which marketing efforts have an impact to your bottom line.
Blog – Become a ‘thought leader’ within your sector by posting thoughts on industry topics or best practices.Read More
OUTCOMES!! GOALS!! ACTIONS!!
In the mid 90’s many businesses within the construction industry and professional practices set up their websites with the mindset of ‘My website is a shop window to my business’. If you still work with this mindset and attitude to your web presence then you are missing out on a massive opportunity to enhance your brand and gain more leads. You will also be totally unaware of where your prospects are and what they are looking for. What if I told you “Yes, your website is a window BUT… nobody is coming into your shop to have a look around!” or “You are getting visitors but they are not doing anything, they are going elsewhere”.Read More
Having first met on Twitter it seems appropriate to announce this news there too… Pauley Creative have wooed and won the services of one of construction marketing’s leading digital specialists Pritesh Patel who will, from Monday, be working from our Milton Keynes HQ.Read More
Have you ever felt that you wanted to let it all out and trumpet some great truth to the world at large? Well, start a blog. Anyone can do it – and you don’t need to buy any software to get started.
Blogging is a great way to comment about construction industry issues and to have your say. But apart from the cathartic effect it can have, a blog can be an excellent way to get your company’s news out into the wider world and to build your credibility as a trusted commentator on your speciality – building products, construction industry legislation – whatever.Read More
I see that the Construction Activity Barometer from Ernst & Young and the Construction Products Association indicates that product sales were broadly flat during the first quarter of 2010 but that product manufacturers are anticipating growth in sales in the second quarter. This is hardly surprising given the economic climate and the forthcoming election. You can read the full press release from the Construction Products Association [Downloads a pdf].Read More
If you’re in online construction product sales (or any product sales for that matter) you may very well be using pay-per-click advertising. At first glance it’s a simple concept. You only pay when people click on your link. The trouble with the system is that fraudulent clicks can seriously dent your pocket and bring about no additional sales.Read More
If you’re already a Pauley Creative client you’ll know that we like surveys and tend to use Survey Monkey which is an amazingly easy-to-use online survey service. There’s a free version for just a few questions and answer choices, but even if you want bells and whistles it’s not expensive (Pitch over – don’t mention it Survey Monkey!). A survey is a very good way to generate statistics and these make great PR – as long of course as the results are something you want to shout about! Read More
The internet has provided a platform where anyone can comment, without any editorial control at all. It’s been a rapid revolution which has taken control from the hands of those who make a business out of publishing. Some commentators have even complained and questioned whether such important things as expressing opinions should be left in the hands of the masses!Read More
You’d be amazed at the fickle way web site visitors flick from one site to another in order to find what they want as quickly as possible. If you spend a lot of time looking at stats as I do, you’ll know that you have to grab the attention of your visitors very quickly.Read More
Digital marketer upset by lack of digital marketing at Ecobuild – no surprise there then! Yes, it was green, seriously green in fact, but from where I was standing it was more ‘green behind the ears’.
Sure, there was some fantastic energy saving, efficiency driven, eco-friendly, sustainable products and services on show – and some great ‘looking’ stands too. In that respect and from an eco-building product and discussion perspective the event no doubt delivered – other more knowledgeable people than me can debate that.
So, my problem is?Read More