For many construction product manufacturers, achieving product specification early on in the complex design and build process is a key sales and marketing objective. Early involvement from product manufacturers allows the education and collaboration process with Specifiers (Architects, lead engineers, designers etc), a key influencer, to become easier and to ensure the best product is specified for the job/project whilst also providing the manufacturer with the ability to better manage the process and ensure there is very little room for a change in specification.Read More
How are the Top 15 House Builders using social media?
Yesterday, I did an analysis on the top 15 construction companies and how they utilised their social media profiles to enhance brand perception, improve customer service, educate and engage with the rest of the construction market. This analysis follows the same format and criteria but this time focuses on the top 15 house builders within the UK. Again, I used the data produced by The Construction Index.
I analysed the Twitter profile for each house builder and checked to see if they were actually Tweeting and engaging with their followers, LinkedIn profile to see if they had a company page and had set up their own groups to build little online communities and finally Facebook to see if they were targeting and engaging with consumers who were looking to buy a new home. I also viewed their corporate websites to see if they had links to their social media profiles from their homepage, had analytics installed, incorporated a blog within their site and finally if they had an RSS or email feed available for keeping up with the latest news.Read More
How are the top 15 construction companies using social media?
Read our 2015 update of this post here.
One of the top questions when embarking on a social media marketing strategy is “Where are my prospects and customers hanging out?”. I originally wanted to focus on very niche markets, pick a handful of companies and analyse their profiles in order to then report on how they are embracing and utilising social media channels to enhance brand perception, improve customer service, educate and engage with the rest of the construction market.Read More
10 tips for optimising campaign landing pages
Setting up a website is only part of building an effective digital marketing strategy. Your website needs to perform in the same way as your sales team and that is to create you leads, opportunities and add to your bottom line. A few weeks ago, I wrote about measuring outcomes of your website and in particular the importance of assigning ‘goals’ to your website. So what do you do once traffic is starting to flow through to your site…?Read More
Creating effective campaign landing pages
For many marketers, targeting the right people involved at each stage of the long and complex, design and build process can be difficult to develop, implement and measure. Using inbound marketing channels is becoming much more prominent within the marketing mix and it goes without saying that well thought out campaigns can work wonders.
Our expert digital marketers have answered the question: ‘How will landing pages bring my audience online?’. Looking at how creating highly targeted landing pages with relevant content and a clear value proposition, will give you more qualified traffic and in turn, increase your campaign conversion rates and overall marketing success.
As marketers begin to realise the massive benefits of integrating offline approaches with online activities you will quickly learn how you too can evaluate your campaign performance. Find out more now, click creating effective landing pages and start to boost your marketing campaigns.
Cranfield University BGP – Speak from the heart, not the Powerpoint
I was recently invited to speak at a Cranfield University BGP open day. The BGP, or Business Growth Programme as it’s known, is designed specifically for the development of owner managers and their businesses.
I was invited to give a presentation based on my own experience of participating on the BGP programme back in February 2007. I was more than happy to accept the invitation. My experience of BGP was rewarding, challenging and still helps me to this day. My BGP was a journey of massive benefit to both me and my business.Read More
Adding value with white papers
The internet is full of wise words – let’s face it, you’re reading this and I’m taking the trouble to write it. Why do I do it? – I hear you ask. Well it’s simple. It’s cathartic because I get an opportunity to get things off my chest. It’s conversational because people comment on what I’ve written and indeed I sometimes learn something from them in exchange. But probably the most important reason for me writing this blog is that it gives me the opportunity to show that Pauley Creative really does understand how the construction industry can use digital marketing to best effect. It’s part of my showcase, part of the method by which I market my business to construction marketers within builders, surveyors, architects, construction services, building product manufacturers and plant hire businesses.Read More
Digital Marketing A-Z for Construction Marketers
Is digital marketing a new area you are researching or exploring? Sat through a presentation wondering what half of the jargon means? Here are a few terms you will need to know when developing and implementing a digital marketing strategy and measuring campaigns:
Attribution – Understanding which marketing efforts have an impact to your bottom line.
Blog – Become a ‘thought leader’ within your sector by posting thoughts on industry topics or best practices.Read More
What makes an effective website for a construction product manufacturer?
OUTCOMES!! GOALS!! ACTIONS!!
In the mid 90’s many businesses within the construction industry and professional practices set up their websites with the mindset of ‘My website is a shop window to my business’. If you still work with this mindset and attitude to your web presence then you are missing out on a massive opportunity to enhance your brand and gain more leads. You will also be totally unaware of where your prospects are and what they are looking for. What if I told you “Yes, your website is a window BUT… nobody is coming into your shop to have a look around!” or “You are getting visitors but they are not doing anything, they are going elsewhere”.Read More
Top digital marketer joins our team
Having first met on Twitter it seems appropriate to announce this news there too… Pauley Creative have wooed and won the services of one of construction marketing’s leading digital specialists Pritesh Patel who will, from Monday, be working from our Milton Keynes HQ.Read More
