Digital Marketing A-Z for Construction Marketers

Is digital marketing a new area you are researching or exploring? Sat through a presentation wondering what half of the jargon means? Here are a few terms you will need to know when developing and implementing a digital marketing strategy and measuring campaigns:

Attribution – Understanding which marketing efforts have an impact to your bottom line.

Blog – Become a ‘thought leader’ within your sector by posting thoughts on industry topics or best practices.Read More

Construction industry blogs
 – Digital marketing for construction

Have you ever felt that you wanted to let it all out and trumpet some great truth to the world at large? Well, start a blog. Anyone can do it – and you don’t need to buy any software to get started. 

Blogging is a great way to comment about construction industry issues and to have your say. But apart from the cathartic effect it can have, a blog can be an excellent way to get your company’s news out into the wider world and to build your credibility as a trusted commentator on your speciality – building products, construction industry legislation – whatever.Read More

Products sales flat – Digital marketing for construction products

I see that the Construction Activity Barometer from Ernst & Young and the Construction Products Association indicates that product sales were broadly flat during the first quarter of 2010 but that product manufacturers are anticipating growth in sales in the second quarter. This is hardly surprising given the economic climate and the forthcoming election. You can read the full press release from the Construction Products Association [Downloads a pdf].Read More

[PPC] Pay Per Click fraud warning – Construction Marketing

If you’re in online construction product sales (or any product sales for that matter) you may very well be using pay-per-click advertising.  At first glance it’s a simple concept. You only pay when people click on your link. The trouble with the system is that fraudulent clicks can seriously dent your pocket and bring about no additional sales.Read More

Damned if they publish – Digital marketing strategy

The internet has provided a platform where anyone can comment, without any editorial control at all.  It’s been a rapid revolution which has taken control from the hands of those who make a business out of publishing. Some commentators have even complained and questioned whether such important things as expressing opinions should be left in the hands of the masses!Read More

Green waste. Ecobuild 2010 – Construction Event Marketing

Digital marketer upset by lack of digital marketing at Ecobuild – no surprise there then! Yes, it was green, seriously green in fact, but from where I was standing it was more ‘green behind the ears’.

Sure, there was some fantastic energy saving, efficiency driven, eco-friendly, sustainable products and services on show – and some great ‘looking’ stands too. In that respect and from an eco-building product and discussion perspective the event no doubt delivered – other more knowledgeable people than me can debate that.

So, my problem is?Read More