The ebook explains how you can use content to demonstrate your technical expertise, build trust and provide solutions for common problems experienced by architects and specifiers.
What is content marketing: an explanation of content marketing and why it is important for business.
How to develop a content strategy: turn your content into a valuable business asset by setting goals and developing your strategy around them.
What topics you can write about: tools and techniques for identifying what content your audience needs.
How to distribute your content: getting your content found through search engines and sharing it on various online channels.
Measuring your content marketing efforts: setting measurable goals to identify which types of content are working for your business.
“…let's get one thing straight, creating consistently good content is bloody hard work! This ebook helps reduce the stress involved as well as identifying the benefits of sticking at it…”
Building Product Sales Manager