CIMCIG presentation: 10 things to do and check in Google Analytics

Yesterday we were kindly invited to speak at the CIMCIG Digital Marketing Seminar at the Building Centre in London. It was a well attended seminar with a good mix of construction companies and people at all levels within their own respective businesses.

We decided to talk about Google Analytics for one reason. We have noticed a massive rise in marketers interested in this area over the last 4-6 months so felt it was necessary to focus on something which is new for many marketers within the construction industry.

To kick off my presentation I asked the audience to raise their hands to two questions:

 

So, below is the presentation for you to view with notes on each slide. Any questions please Tweet us or email us:

About Stuart Dinnie

Stuart Dinnie is the Managing Director at Pauley Creative; he is ultimately responsible for leading the charge & driving the business forward.

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