[Survey] Understanding the ‘value’ of effective marketing within the construction industry

The UK construction industry consists of over 300,000 firms employing around 2 million people in a range of roles. The sector contributed 8.3% of the nation’s GDP (BIS, 2011). CIMCIG, the Chartered Institute of Marketing Construction Industry Group is working with researchers at Leeds Metropolitan University to explore the perceptions of marketing and to understand the ‘value’ of effective marketing within the construction industry.

For the study CIMCIG would like to receive input from a wide range of organisations within the Construction Sector (regardless of size, location or approach to marketing) and so we would be very grateful for your participation. This is where CIMCIG need your help. Please follow the link for our online survey and answer the short questionnaire, taking about 10 minutes to complete and which will greatly help with our research.

Click the link to take the survey: http://www.surveymonkey.com/s/CIMCIG

If you feel you are not the appropriate person to respond on behalf of your company, please feel free to forward the link to a colleague. Deadline for completing the survey is Thursday, 29th March 2012.

If you have any queries about completing the form please contact the Survey Research Centre on (0113) 812 1975 or email James Clark at j.clark@leedsmet.ac.uk

We look forward to receiving your response.

About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s worked with over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

Leave a Reply