MDi TV Episode 10 – Using social media to improve your PR activities

This episode of MDi TV explores the relationship between PR and social media. PR has changed over the years with the focus shifting from just getting news into the press to writing content that speaks directly to your audience and encourages conversation. Journalists are under a lot of pressure and need PR professionals to provide them with content that is relevant and written in a style that can be easily copied and pasted, hence the rise in popularity of the social media news release. This content is optimised for both search engines and the media looking for news on a certain topic.

Distributing your content and PR activities through social media channels can dramatically increase the reach of your news, whilst engaging in personal conversations and sharing relevant information online can strengthen your relationships with journalists and reporters.

Hope you enjoy this episode and if you have any questions or topic suggestions then please tweet us @PauleyCreative or send us an email.

About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s worked with over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

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