MDi TV Episode 5 – How to create content for your construction website

Welcome to another episode of MDi TV. This week Ayaan talks about how to create content for your construction website.  To kickstart your content marketing plan you have to first conduct an internal audit to identify any information gaps. This makes you think about your different audience segments and the types of content they consume. Thereafter, Ayaan discusses why you should create content in different formats and how to use various online channels to promote and distribute this content.

We hope you enjoy the episode and if you would like us to discuss any specific topics please contact us via email or send us a tweet at @pauleycreative.

 

About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s helped over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

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