Welcome to the first episode of our Whiteboard Wednesday videos series on the My Digital Insider TV channel. Our aim is to provide construction marketers with short videos focusing on individual areas of the digital marketing tool box such as search optimisation, social media, website design, email marketing, campaign planning, web analytics and measurement reporting and much much more. We will also aim to cover some industry events which may be coming up and try conduct some interviews at these events with key people within the industry.
More importantly, if you have any questions regarding anything to do with digital marketing which you would like us to answer in an episode of Whiteboard Wednesday then please feel free to drop us a line by email or tweet us @PauleyCreative and we’ll aim to provide you with the right information and guidance to ensure your online marketing campaigns achieve maximum performance.
Episode 1: Optimising Non-Branded Traffic. Pritesh provides you with an insight into optimsing your website for search terms which go beyond the top 10 or 20 keywords. He explains how you can uncover search terms which could provide you with qualified and targeted traffic in order to generate better quality leads from your website. Enjoy!