MDi TV Episode 1 – Optimising for Non-Brand Search Terms

Welcome to the first episode of our Whiteboard Wednesday videos series on the My Digital Insider TV channel. Our aim is to provide construction marketers with short videos focusing on individual areas of the digital marketing tool box such as search optimisation, social media, website design, email marketing, campaign planning, web analytics and measurement reporting and much much more. We will also aim to cover some industry events which may be coming up and try conduct some interviews at these events with key people within the industry.

More importantly, if you have any questions regarding anything to do with digital marketing which you would like us to answer in an episode of Whiteboard Wednesday then please feel free to drop us a line by email or tweet us @PauleyCreative and we’ll aim to provide you with the right information and guidance to ensure your online marketing campaigns achieve maximum performance.

Episode 1: Optimising Non-Branded Traffic. Pritesh provides you with an insight into optimsing your website for search terms which go beyond the top 10 or 20 keywords. He explains how you can uncover search terms which could provide you with qualified and targeted traffic in order to generate better quality leads from your website. Enjoy!

About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s worked with over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

Leave a Reply