Interview with Paul Larnach at CDI-ICM – Ecobuild 2017

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This year at Ecobuild we caught up with Paul Larnach, Director at CDI-ICM, which specialises in high-performance structural floor solutions for both domestic and commercial new build and refurbishment buildings.

In the interview Paul discusses their brand new energy efficient product Lewis Deck and shares with us his views on the effectiveness of digital marketing. In particular, CDI-ICM implement social media marketing to engage with their audience online and are currently looking to grow their presence on Instragram as an effective construction marketing tool.

Find out more in the short video below…

For more information on how to effectively promote your construction products or services, drop us an email on or call us on 01908 671707.



Ebony Hutt

About Ebony Hutt

Ebony Hutt is a content marketer who has worked in the Construction Industry for 5 years with Travis Perkins and Snows Timber. In Oct 2019, she made the leap over to Digital Marketing Agency, Pauley Creative. In her role as Marketing Manager, she creates & shares content for Construction Marketers that aims to teach & inspire their digital marketing. She’s on a mission to make sure every Construction Marketer knows about Pauley Creative. Since graduating, Ebony has immersed herself in the Construction Industry and is passionate about its journey of digitalisation. She delivers results by using tactics such as SEO, Social Media, PR & Events.

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