Interview with Roger Critchley at Addagrip Terraco – Ecobuild 2017


Addagrip Terraco Ltd manufactures and formulates resin based surfaces and flooring systems. Whilst visiting Ecobuild 2017, we thought it would be interesting to visit their stand and find out exactly why they were exhibiting and how effective they were finding the popular exhibition.

With their product aimed towards an architectural audience, Roger Critchley, Managing Director at Addagrip, found the stand enabled visitors to interact with their product on a more personal level, allowing them to walk upon and view the different flooring solutions in situ as opposed to receiving small product samples.

Whilst filling us in on the quality products that Addagrip Terraco Ltd manufacture, Roger Critchley also shared with us their top tips for other Construction Marketers considering event marketing and how to make the most of your time, money and resource.

Find out more in the short video below…

For further information on improving your own product marketing strategy, drop us an email at or contact us on 01908 671 707.

Ebony Hutt

About Ebony Hutt

Ebony Hutt is a content marketer who has worked in the Construction Industry for 5 years with Travis Perkins and Snows Timber. In Oct 2019, she made the leap over to Digital Marketing Agency, Pauley Creative. In her role as Marketing Manager, she creates & shares content for Construction Marketers that aims to teach & inspire their digital marketing. She’s on a mission to make sure every Construction Marketer knows about Pauley Creative. Since graduating, Ebony has immersed herself in the Construction Industry and is passionate about its journey of digitalisation. She delivers results by using tactics such as SEO, Social Media, PR & Events.

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