There are a great many things to consider when selecting a digital marketing partner for your construction business.
The acid test?
Your chosen marketing consultancy or agency-to-be should be able to confidently challenge and identify your actual business needs and provide recommendations within your budget and timeframe.
Whether you actually get on with the people within the business is clearly a consideration too. The challenge of ‘fit and feel’ is emotive but should not be overlooked ie. does the consultancy or agency-to-be hold the same values as you do?
We’re clear about who we are and what we’re good at. Our beliefs highlight why we do what we do and what we believe in.
We’re fairly confident we’re not going to be for everyone, we accept that, but perhaps some of what we believe in resonates with you…
Having the balls to challenge arbitrary actions, thoughts and ideas. Because the argument “…we’ve always done it this way…” holds no weight.
Read this Post: 15 Things Construction Marketers Must Stop Doing Now
Outcomes are the consequences of a website visitors actions. Well thought out marketing goals can be aligned to outcomes. Outcomes can be measured and therefore improved.
Read this Post: Measuring Construction Marketing Campaign Performance
Better information means more confident decision making on marketing budget allocation, marketing strategy and tactics, and on and offline channel integration.
Read this Post: How to Nail Your Digital Marketing Strategy for the Year ahead
Tools that are planned carefully, built correctly, managed effectively and reviewed regularly mean clear understanding of how those tools are working.
Read this Post: How to build the Perfect Building Product Website
KPI’s [key performance indicators] prove a channel’s worth over time. If it’s not working hard enough you know to review it, improve it or kill it.
Read this Post: 13 Reasons Why Your Competition’s Marketing is More Effective
Banishing ‘Random acts of marketing’. Saved budget and resource should be reallocated to more deserving approaches (like those on your original marketing plan).
Read this Post: Random Acts of Marketing
Better use of resource, channels working together, consistency of messages and the reduction of human error. These are the consequences of a well-thought-through marketing strategy.
Read this Post: Structuring an Effective Marketing Delivery Team
It’s our responsibility, our ‘duty of care’ to our clients, to be up to speed with each relevant new digital marketing approach. We do not believe in complacency.
Check out our Digital Marketing Training Page
Our priority is to help our clients’ customers find the information they need quickly and easily. Clear understanding and positioning of our clients’ products and services is a business fundamental.
Read this Post: Positioning Your Building Products for Profit
Why? Because in this day an age there are too many things to lose control of; marketing needn’t be one of them.
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In our Construction Marketing Blog you will find our collective expertise laid bare. Some of the topics we cover are categorised below and there is more on the blog itself, however, if there is a topic that you’d like us to cover feel free to use the form below with your suggestion.