Content Marketing
How to Create Content Using Search and Google Analytics
So you have a blog. What do you write about? How do you intend to make sure that the content on your blog is relevant to your website visitors and your prospects? Online content is the most important part of any website when it comes to converting visitors into leads. If your content is valuable and usable then it is more likely that the visitor will subscribe, download, share or register in order to get more valuable content from you. If your content is poor, don’t expect visitor growth, increase [...]
Content writing tips for your construction products website
Writing for the web is a notably different skill to writing for print publications. It’s often a technique that is overlooked, but as your website becomes increasingly important as a business tool, it’s something that you should address if you’re keen to maintain a strong online presence and make certain you’re talking to the right audience. To begin with you must make sure that your website is tailored to that proverbial ‘perfect potential client’ – and then that the content is correctly organised for ease of reading. Web users are [...]
What type of content marketer are you?
Producing, publishing and managing content used to be associated with other industries but is now an essential part of business. Any building product manufacturer that has a website and wants to increase their online visibility needs to take content marketing seriously. One of the main reasons architects and specifiers go online is to look for product information. The internet is full of useful content so there’s alot of competition from those construction companies who have already embarked on a content marketing strategy. Quality content in combination with SEO is what [...]
Content marketing: 10 things a building product manufacturer could write about
Content marketing is all about educating your target audience by using non-selling techniques often referred to as ‘non-interruption marketing’. It’s all about delivering content which is of value to your prospects at each stage of the buying process and thus resulting in them doing business with you. One of the main issues building product manufacturers seem to have with content marketing is knowing what to write about and knowing what type of content is required to drive traffic to their websites, build organic links and increase conversions. More and more [...]
What makes a blog successful?
Many of you have already started a personal or business blog, and there will be some of you who are contemplating starting a blog in the hope of driving additional traffic to your website. If you are in the ‘contemplating’ category then I suggest you probably need to start pretty soon. The content you write is visible for all on the web and particularly those who are searching to find the answers to their issues, problems and questions. Search engines love blogs too. This is because, unlike your website, the [...]
