Posts Categorized: Marketing Strategy

BMF Members Day Presentation on Digital Marketing Strategies for Builders Merchants and Suppliers


Nick’s weak attempt at dabbing didn’t impress the BMF members

This week I was delighted to give a talk on the importance of an action plan and an integrated digital marketing strategy to members of the BMF [Builders Merchant Federation] at their annual members day conference.

In this post are the presentation slides followed by a write up of the key points raised…

Read More

What is Profile Advertising and are there any Benefits?

What is profile advertising
When faced today with yet another suggestion for one of our clients to ‘support’ an editorial piece and their loyal specifiers with profile advertising, it got me thinking…who really thinks that this is a good idea?

Does either the Specifier or the Building Product Manufacturer actually know what they are agreeing to here?

Read More

Why we’re saying ‘No’ to any more new clients.

Runners and triathletes use the term ‘Tempo training’ or ‘Threshold’ to describe a ‘comfortably hard’ training effort.

Right now, Pauley Creative is at threshold. We’re in the zone. Working ‘comfortably hard’, and we’re loving it.

To take on another new client, whatever the opportunity, would tip the balance.

Read More

Page 1 of 61234...Last »