Posts Categorized: Marketing Strategy

BMF Members Day Presentation on Digital Marketing Strategies for Builders Merchants and Suppliers

nick_pauley_bmf_membersday_digital_presentation

Nick’s weak attempt at dabbing didn’t impress the BMF members

This week I was delighted to give a talk on the importance of an action plan and an integrated digital marketing strategy to members of the BMF [Builders Merchant Federation] at their annual members day conference.

In this post are the presentation slides followed by a write up of the key points raised…

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What is Profile Advertising and are there any Benefits?

What is profile advertising
When faced today with yet another suggestion for one of our clients to ‘support’ an editorial piece and their loyal specifiers with profile advertising, it got me thinking…who really thinks that this is a good idea?

Does either the Specifier or the Building Product Manufacturer actually know what they are agreeing to here?

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Why we’re saying ‘No’ to any more new clients.

Runners and triathletes use the term ‘Tempo training’ or ‘Threshold’ to describe a ‘comfortably hard’ training effort.

Right now, Pauley Creative is at threshold. We’re in the zone. Working ‘comfortably hard’, and we’re loving it.

To take on another new client, whatever the opportunity, would tip the balance.

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11 Insider Tips to get the Most out of Your Construction Marketing Partners

Construction product manufacturers spend huge amounts of money on marketing and external agencies, but how do you know you’re getting the most out of them?

A few months back we wrote about how to structure a successful marketing team and how to choose the right marketing partner for your construction business, but how do you get the best from that team?

This post is all about helping you to get the very best from your marketing partners.

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How Simple Strategy Brings Construction Projects and Track Cycling Together

construction-cycling

Great teamwork beats power and strength (That’s me in the middle)

This post is a great excuse to tell you a bit more about me; what I do, stuff I love and where the two came together rather unexpectedly at a recent visit to the Velodrome.

Before I begin this post I really ought to introduce myself.

I’m Suzanne Golder, content lead for Pauley Creative. I’m responsible for driving the delivery of successful content strategy for our clients.

My recent visit to ride at the Velodrome brought two of the things that I love together. Construction and Cycling.

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