Ceravision

Ceravision is a developer and distributor of high efficiency plasma lighting. With a new product soon to be released in the U.K. they approached Pauley Creative with the requirement of creating a brand name and an identity to reflect their products’ features and benefits. Pauley Creative’s in-house experts in Graphic Design researched various areas of the lighting industry and major influencers within the sector and presented the brand name Alvara to the client.

Once the identity had been created our in-house web development experts and designers created a new website to form the foundation of the product launch campaign. The website includes videos of the product in situ and related technical material to educate specifiers within the sector about the product in greater detail.

What we did?

• Developed a brand identity for their new product, including logo design & brand guidelines
• New website for product launch campaign
• Email marketing campaigns, paid advertising and landing page design