Pauley Creative first started working John Brash in 2011 and continue to work for them today. Christian attended one of our speaking events and consequently started engagement with us by undertaking the Profit Hunter Program.
The Profit Hunter Program included a full analysis of John Brash’s current digital footprint. It engaged with John Brash customers and internal staff to understand the perception and opinion of those closest to the company. A competitor analysis was also completed to help benchmark from the off and to understand opportunities not being taken advantage of.
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Once the website was in place and a clear direction of the business goals established, content production could begin. Using information gathered from the Digital Profit Hunter, ongoing analysis of website visitor information and behaviour, as well as working closely with John Brash regarding market changes and developments, a content strategy was shaped and applied.
A combination of solid case studies, relevant opinion pieces and a little media storm helped establish strong relationships and regular coverage.
A new medium that had not been embraced before helped customers to understand the product better and acted as a good traffic driver.
The heart of the website and brand was focused on technical expertise. Search optimised blog content catapulted the website to new heights.
Case Studies formed a large part of the marketing strategy, helping to project competence and fuelling a number of other marketing tactics.