Pauley Creative were approached by Celotex to be involved in the new web build in early 2013. At the time, the current site from a birds eye view seemed to be functioning and informative. However some low level issues with performance were highlighted by the marketing team at Celotex. In addition, the visibility and measurability of the performance of the site was not possible with the current site setup.
With these issues and motivations for a new site raised, Pauley Creative engaged with Celotex and undertook the Profit Hunter Program, as well as presenting a series of ideas for a new site that could meet the “Added Value” promise of Celotex as a brand and deliver from a lead generation perspective.
The Profit Hunter Program highlighted a number of interesting elements that helped shape the site build as well as reaffirming some existing concerns. It also helped to bolster the understanding of customer perceptions.
Pauley Creative produced a fully responsive website, that integrated directly with the Celotex CRM, with an external U-value calculator tool, and that adhered to strict and secure IT practices.
The site took visitor engagement to another level by providing a suite of useful tools in a logged in content, Members Zone.
This allowed members to get all the information they required in order to specify the product easily as well as providing high quality leads to the technical sales staff at Celotex.
In order to help current and potential customers understand the value of the members area, a promotional video and series of promotional emails were produced highlighting the benefits and tools offered behind the login area.