Email us Get in touch with us


Connect with us


Construction specification writing software

Bespoke specification writing software can unlock a huge range of benefits for your company. With the help of this digital tool, you will standardise your specification writing processes, reduce admin time, and mitigate human error.

At Pauley Creative, we create bespoke software that integrates seamlessly into your company’s business, sales & specification function. 

What are the key benefits?

Software to collect specification requirements

Our specification writing software adapts to mobile devices, connecting your field teams with your IT infrastructure. Collect and store customer requirements on the fly – using our cloud-based technology.

Support your sales and specification team

Every employee has a different approach to writing specifications for their customers and prospects, based on the individual requirements of each project.

Due to the many combinations of materials and building requirements for each specification, a non-standard approach can lead to errors.

Our specification writing software allows you to build workflows, rules, and outputs. Our tool allows you to build intelligence into your solution, to customise it around your company’s needs, services, and ways of working.

Providing your team with a predefined selection of options for writing specifications gives you greater control while reducing errors and potential risk to your business.

Using our software tool, you can be safe in the knowledge that your team can work freely within defined boundaries, reducing the likelihood of inconsistencies, errors, or omissions when a project progresses.

Gain greater visibility of your specifications

Our software will provide you greater visibility and a better understanding of the projects your company is involved in, by providing automated alerts and messages when action is required. 

Gain complete transparency on the status of your specifications and potential hold-ups or technical challenges that need to be addressed.

Integration with your existing systems

Our APIs allow for flexible connectivity with your existing sales and business applications, elevating efficiency even further, as your team gains real-time access to essential information.

When integrated with your CRM and PIM systems, you can automatically populate your specifications with customer and product information.

Our APIs also allow 2-way integration with your CRM, allowing you to send specification updates into your customer relationship software, which can trigger further workflows or automated customer emails.

Data connectivity between platforms improves customer service and communication levels, ensuring your customers and prospects are always in the loop and have the important documents on hand 24/7.


Online specification tools for construction websites

Whether you need a kitchen planner, shower space configurator, u-value calculator or complex product selector – we can build it

Online construction specification tools provide specifiers, estimators and project managers with integrated tools on your website that aid the sales decision making process and increase their understanding of your products and services. They also have the ability to solve issues specifier and influencers in the construction space deal with daily, such as:

• Performing technical calculations or selections
• Gaining material costings
• Making product selections based on limited knowledge
• Visualising product and how products and systems interact with each other

Construction specification tools also help cut down sales administration time, joins up your technical product, sales and marketing messages, and can increase qualified lead generation for your sales team.

Adding construction specification tools to value and high-quality lead generation

Adding specification tools to your construction website allows you to provide a service relevant to both your customers and your sales team, transforming your site into a useful resource.

Although specification tools are primarily for your customer, they are also essential tools for your sales and marketing team. For example, implemented correctly specification tools can aid as input to the website, allowing your sales team to follow up leads from the data extracted.

Marketing teams can also use this data to identify products your customers are specifying, changes in customer behaviour, and identify emerging trends within the construction industry, allowing you to be proactive with current and future marketing campaigns.

Whether you are looking to create a visual tool, a technical tool, or a combination of both, Pauley Creative have the knowledge to create an experience that will keep your customers returning to your site for answers.

Thinking about adding this service to your marketing plan?

Need more tips?

Download e-book

Need to talk?

Contact Us

Keep in the know

Blog sign-up

Call us on +44 (0) 1908 671707

Connect with us