Persona research will help you gather the ammunition to find out the most effective way of communicating with existing and potential customers. Identify key demographics, online behaviour, user journeys and common challenges to achieve optimum, long-term results. This will instantly set you apart from your competitors.
Persona research will help to drive your construction marketing plan going forward, from creating a website focused solely around supporting your audience groups, through to creating a stringent content plan aligned to key challenges and queries. This will then improve the results of those all-important communication tactics such as email marketing, social media, and PR.
Content Marketing Manager