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Digital Marketing strategy

Our unique Digital Profit Hunter Program is an intelligence-led process designed to shape the digital marketing strategy of construction companies. The process includes an in depth diagnostic followed by recommendations that help you achieve your goals faster.

The process will typically include the implementation (or fine tuning) of a lead generation website and then a highly targeted search and content strategy including measurable, specific traffic-driving marketing campaigns.

We now offer three separate packages: Light, Grow and Premium, in order for us to be even more stringent with the requirements you need.

Digital Marketing strategy for construction companies

The brochure spells out exactly how you can encourage many more of your business prospects, whether end users, local authorities, main contractors, architects or other specifiers to choose, recommend or influence the specification of more of your products online.

Our clients are testament to the fact that if you follow our recommendations, over a 6 to 12 month period, your business marketing efforts will consistently benefit from:

  • Broader Online Brand Visibility and Reach
  • Meaningful Research and Clearer Prospect Intelligence
  • Better & More Qualified Sales Leads
  • Better Marketing Channel Measurement
  • Improved Website and User Experience (For customers and marketers)
  • Clearer Product Positioning, relating to Key Audiences and Product Application
  • Better Use of Internal and External Resource and Improved Productivity
  • A Healthier Bottom Line
  • “Their process-driven, considered approach to both the web-build and it’s impact on the wider Celotex digital marketing strategy gave us complete confidence.”

    Paul Evans, Head of Marketing – Celotex
  • If all you want is a website then look elsewhere… Pauley Creative have created a marketing strategy that is generating qualified traffic and real opportunities for my business.

    Pinder Hujan, Managing Director - Bilfinger HSG Facility Management
  • "The results opened our eyes to just how much opportunity there was within our target audience that we were missing out on."

    Terry Marshall, Managing Director - Soundcraft Doors
  • "British Gypsum use Pauley Creative to understand how its customers find and use its digital assets.”

    Ieuan Compton, Marketing Specialist Services Manager - British Gypsum
  • "We are working to improve our results at each stage and what’s more we are blowing our competitors out of the water in search engines, which is very satisfying…"

    Christian Brash, CEO - John Brash
  • "The work that you and your team have done (on our website audit) is excellent and we look forward to working with you on the building of our new lead generating website"

    Dan Gilmore, Managing Director - Bailey Total Building Envelope

How we work, how long it takes and what it costs

We have honed a unique process that helps construction companies and building product manufacturers reach their business goals quicker. It’s called the Digital Profit Hunter. We use it find out everything about our clients current digital state before we make any marketing recommendations.

From the results we can create a digital marketing strategy that delivers:

Better Qualified Leads

Clearer Marketing Measurement

Targeted Positioning of Key Products

Broader Online Visibility

More Control of Your Website

Better Use of Internal Resource

Actionable Marketing Plans

Better Bottom Line (as a consequence of the above)


Our clients want tactical marketing recommendations based on fact, not gut-feel or creative fluff.

Our process removes the guess-work so we can confidently recommend the most effective tactical approaches, aligned to business goals, saving both time and money whilst delivering results quicker.

Stage 1

Diagnostics Leading to Strategic Recommendations

Research, Positioning, Strategy. Situational Analysis Leading to Strategic Recommendations.

2 – 5 Weeks | approx. £5k – £15k (Typical investment c£7k)

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Stage 2

Website Build, Tactic Tool Implementation

Design, Build & Integrate the Most Suitable Tactical Tools from recommendations in Phase 1.

3 – 9 Weeks | approx. £15k – £70k+

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Construction market research

Stage 3

Qualified Lead Generation, Targeted Campaigns and Lead Nurturing

Sharpen the Tactical Tools Against Key Performance Indicators. Nurture leads & Opportunities through an Online Sales Cycle. Review and Refine all Channels

Min 12 months | approx. £2k – £10K+ per month

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Call us on +44 (0) 1908 671707

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