Customer research is based on the in-depth analysis of customer preferences, attitude, loyalty and online behaviour in a particular marketplace. The results enable marketers to develop the most appropriate campaigns that are closely tailored to the target audience’s characteristics & pain points, in order to position a business as the ultimate thought-leaders & problem-solvers.
Knowing your customer personas inside out is a fundamental component to becoming the trustworthy, go-to experts within the construction industry. You must have a thorough understanding and in-depth knowledge of your customers’ key requirements, perceptions and everyday challenges. Without this you simply cannot provide the key solution to making their lives easier (whilst other competitors will).
Our team will carry out rigorous and intensive research to dig deep into who your target personas really are at a highly refined level. This will include surveys in the form of online questionnaires, focus groups, and face-to-face meetings to ensure internal perceptions of your audience match their own needs and requirements. We’ll also reign in on how people interact with your brand, through what channels and what their current user experience is like over key competitors.