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What is customer research?

Customer research is based on the in-depth analysis of customer preferences, attitude, loyalty and online behaviour in a particular marketplace. The results enable marketers to develop the most appropriate campaigns that are closely tailored to the target audience’s characteristics & pain points, in order to position a business as the ultimate thought-leaders & problem-solvers.

Why is it important to you?

Knowing your customer personas inside out is a fundamental component to becoming the trustworthy, go-to experts within the construction industry. You must have a thorough understanding and in-depth knowledge of your customers’ key requirements, perceptions and everyday challenges. Without this you simply cannot provide the key solution to making their lives easier (whilst other competitors will).

What do we offer?

Our team will carry out rigorous and intensive research to dig deep into who your target personas really are at a highly refined level. This will include surveys in the form of online questionnaires, focus groups, and face-to-face meetings to ensure internal perceptions of your audience match their own needs and requirements. We’ll also reign in on how people interact with your brand, through what channels and what their current user experience is like over key competitors.

Customer Insights

The analysis of customer behaviour to increase the effectiveness of your brands' product or service.

User Experience

A review of the current user experience when accessing key product information on your website.

Brand Measurement

Measuring the current perception of your brand in terms of value provided to the customer.

Online Auditing

A thorough, technical inspection of your current website performance.

Competitor Research

Assessing the current strengths and weaknesses of your key competitors to identify opportunities.

The Next Step

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Call us on +44 (0) 1908 671707

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