By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco). At Pauley Creative we’ve been creating video as a tool for marketing building product manufacturers and construction companies for well over a decade and we see it as an absolutely essential tool in your marketing toolbox, more so now than ever before.
Video is sometimes shy’d away from as the perception is that is expensive. However, done correctly it can be an extremely cost effective way of bringing your messages to market. It’s important to ensure videos created today don’t become out of date quickly. We’ll help you plan, script, storyboard, visualise and produce videos that talk to you audience and take your comms messages to the next level.
It’s important that your video content plan has a good percentage that are evergreen by nature. This means your investment is felt long term and your bank of video content can last for many years to come.
For building product manufacturers the possibilities that video brings are vast.
At Pauley Creative we’ve created video to tackle many complex communications messages. Some common challenges for building materials companies are;
We’ve listed a collection of some of the videos we’ve created recently.