Customer research is based on the in-depth analysis of customer preferences, attitude, loyalty and online behaviour in a particular marketplace. The results enable marketers to develop the most appropriate campaigns that are closely tailored to the target audience’s characteristics & pain points, in order to position a business as the ultimate thought-leaders & problem-solvers.
Knowing your customer personas inside out is a fundamental component to becoming the trustworthy, go-to experts within the construction industry. You must have a thorough understanding and in-depth knowledge of your customers’ key requirements, perceptions and everyday challenges. Without this you simply cannot provide the key solution to making their lives easier (whilst other competitors will).
Our team will carry out rigorous and intensive research to dig deep into who your target personas really are at a highly refined level. This will include surveys in the form of online questionnaires, focus groups, and face-to-face meetings to ensure internal perceptions of your audience match their own needs and requirements. We’ll also reign in on how people interact with your brand, through what channels and what their current user experience is like over key competitors.
“Their process-driven, considered approach to both the web-build and it’s impact on the wider Celotex digital marketing strategy gave us complete confidence.”Paul Evans, Head of Marketing – Celotex
If all you want is a website then look elsewhere… Pauley Creative have created a marketing strategy that is generating qualified traffic and real opportunities for my business.Pinder Hujan, Managing Director - Bilfinger HSG Facility Management
"The results opened our eyes to just how much opportunity there was within our target audience that we were missing out on."Terry Marshall, Managing Director - Soundcraft Doors
"British Gypsum use Pauley Creative to understand how its customers find and use its digital assets.”Ieuan Compton, Marketing Specialist Services Manager - British Gypsum
"We are working to improve our results at each stage and what’s more we are blowing our competitors out of the water in search engines, which is very satisfying…"Christian Brash, CEO - John Brash
"The work that you and your team have done (on our website audit) is excellent and we look forward to working with you on the building of our new lead generating website"Dan Gilmore, Managing Director - Bailey Total Building Envelope