Choosing a platform or provider for your builders merchant website or building product distribution business can be a daunting task. With the market flooded with the next, best and greatest off the shelf package for ecommerce, PIM and ‘omni’ channel marketing, where do you start?
The truth is, ‘off the shelf’ neither saves you money, nor fits your business needs. All fall very short of the needs of merchant sector. In addition, software is only half the solution. The other half is a software partner that you can rely on for years to come.
As the digital space evolves, it’s important to have a both a platform that is flexible, agile and performance driven and a provider that understands the construction space and can help you to keep your website growing and improve performance consistently over time.
Open source or bespoke website technology offers real flexibility and the only real solution to true integration with your back end systems, and meet the demands of modern SEO techniques.
Investing in well badged ‘all singing, all dancing off the shelf platform’ is a false investment, and often is an error that only becomes apparent once you are ‘pot committed’.
When it comes to digital, next week is unlike last week. To future proof your investment, flexibility in development is absolutely fundamental.
At Pauley Creative, we have developed a system that allows ultimate flexibility in product structure, seo, product information management (PIM), system integrated and ecomms.
With custom functionality specifically developed to ensure management of your site, products and back office system is flawlessly joined up.
The website is only the start of the journey – driving traffic, developing accounts and generating online sales starts from launch day.
Our combined knowledge of building products, web development and seo makes us the leader in the market.
Talk to us about how you’d like to progress your builders merchant website and online presence and start to reap the benefits of investing in your website and the digital space.
Ask yourself how you found this page? Our guess was from a Google search.