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How do you know if your website is performing as well as it could be? With over 200 factors affecting how your website ranks and with the goal posts continuously moving, keeping on top of your website performance can seem like a daunting task.

Our website audit service typically provides a 100+ slide presentation report that  simplifies complex and highly technical issues into layman’s terms, accompanied by examples and screenshots to clearly articulate where your site can improve. 

What is an SEO audit?

An SEO audit is a way of benchmarking where your company currently stands in terms of search performance & click through, on and off-page SEO performance, and user experience.

Our analysis gives us, and you, a clearer idea of what technical improvements and updates your website needs to rank higher on SERPs. 

It will highlight everything from essential fixes & website errors that are clear barriers to ranking, right through to strategic insights to help steer your long term activity, your content plan and SEO strategy going forward.

How do you perform an SEO audit?

We use a range of market leading and proprietary tools to gather information and data about your website in order to formulate bespoke recommendations for you and your challenges. 

Each audit differs depending on goals and budget, but typically we seek to gain insight on;

Competitor Website Analysis

In addition to collating information about your website, we’ll also run tests against your leading on and offline competitors. This allows you to get a ‘warts and all’ view of your website performance in context with your competition.

We’ll bring fresh insight and thinking to the table about how and where your competitors are winning, what effort is required to outperform them & how to prioritise and execute the plan. 

What are the benefits of an SEO audit?

SEO audits allow you to draw a line in the sand on your current SEO rankings and gain an understanding of where you want to be. 

You will attain insights about your competitor’s website and SEO strength. Knowing where competitors are ranking can direct you on the opportunities available with keywords in your industry.

Furthermore, having this overview can highlight key areas of your website you should address as a priority to rank in positions 1, 2 or 3.

All of this effort is a part of the long term strategy to increase your organic website traffic. Which in turn increases your domain authority, the number of enquiries, and ultimately contributes to your pipeline and revenue.

What comes after the SEO Audit?

Once we have completed our audit, we will compile the findings in an easily digestible report which provides actionable recommendations that will start improving your SEO and building your strategy immediately.

We work within your company’s budget, goals and objectives, tailoring the audit around you. 

We’ll help organise actions into a short, medium and long schedule, prioritising the most urgent changes, and working with you to plan a realistic timeframe based on your internal resource and processes, budgets and technical capabilities.

We’ll work with you to set goals and provide support in the form of consultancy or physical implementation of changes as required to ensure recommendations are implemented correctly.

To get your website working harder, get in touch to start your audit.

Thinking about adding this service to your marketing plan?

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