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The Construction Marketer’s Guide to White Papers

This eBook is an in depth guide for marketers within the construction industry who are keen on developing white paper content to generate qualified leads from senior decision makers. Inside we explore how to decide on topics, how to structure and create content and how to implement a white paper campaign. Discover how to use white papers as an effective, measurable and integrated lead generation marketing tool.

In this eBook we simplify the creation of white papers and take you, step by step, through the process of using white papers to raise your brand awareness, build your business credibility and generate qualified leads from senior decision makers.

Purpose: Define the purpose of your white paper campaign and then create it to meet that objective.

Structure: Create a logical structure but be flexible and let the process and content evolve.

Content: Use the content to make a clear, relevant and informative piece that is clear, accurate and readable.

Repurposing: Use the finalised content in as many ways as possible: blog, pr, email marketing and infographics.

Measurement: Every time you complete and evaluate each white paper campaign, the next one will be even better.

In our experience the process of creating, promoting and following up white paper campaigns delivers proven real-life qualified business leads and company marketing benefits.

Senior Construction Marketer

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