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The Construction Marketer’s Guide to Social Media 2025

This E-Book is a handy guide for marketers within the construction industry who are developing campaigns using social media platforms, and would like some guidance on how to implement social media strategies that will help achieve business goals. Find out how to formulate and implement an effective social media plan that is measurable and integrates with your existing marketing mix.

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The Construction Marketer’s Guide to Social Media 2025 The Construction Marketer’s Guide to Social Media 2025 The Construction Marketer’s Guide to Social Media 2025

LinkedIn: Want to build credibility, grow your professional network and put your expertise in front of specifiers, contractors and decision-makers?

Facebook: Your community connector - show the human side of your brand

Instagram: showcase your projects, people and culture through visual storytelling and connect with architects, specifiers and future talent in a more creative, informal way

X: Generate visibility among industry insiders, press contacts and decision-makers,

Pinterest: use visual marketing to attract your target audience and showcase product

Blogs: increase quality website traffic and educate your audience with authoritive articles

Online Video: improve your search engine rankings with the use of online video

Integrating online & offline activities: bring it all together and formulate an integrated marketing strategy

“…Full of relevant information that I can take back with me and apply to our business. I will definitely be recommending this ebook to colleagues in my office…”

Product Manager

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